Startup Professionals Musings

FEBRUARY 18, 2016

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting. Without predictive targeting, a retention campaign may cost more than it gains. Political campaigning with voter persuasion modeling. New one-time customers may be incented to return.

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Analytics Retention Social Media Campaign 120

YoungUpstarts

JUNE 27, 2013

With all the hype surrounding digital advertising, one would’ve thought that traditional methods of marketing have been rendered absolutely obsolete. billion is still spent, ever year, on direct marketing? 65%: Of people who have received direct mail who make purchases/engage. But isn’t print dying?

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Marketing Forecast Campaign Direct Marketing 233

www.usatoday.com

JULY 16, 2012

Entrepreneurs have also tapped sharing platforms to directly market their goods and services, somewhat blurring the line between unadulterated peer-to-peer co-ops and direct sales channels. Advertisement. Tasks range from organizing office supply cabinets to delivering cupcakes and balloons. "If Most Popular. Contact Us.

San Francisco 105

San Francisco Technical Review Zimbabwe New York City 105

crowdSPRING Blog

FEBRUARY 11, 2019

Advertising consulting. To help businesses with their online and offline advertising campaigns. basic infrastructural costs like phone and internet service, scheduling and invoicing software, etc… marketing and advertising costs. Canadian Marketing Association. Direct Marketing Association.

Small Business Administration 86

Small Business Administration Small Business Social Media Elevator Pitch 86

Women Entrepreneurs Can

MARCH 14, 2021

Indeed, using a variety of platforms from different types of social media, to advertising, and direct marketing can be very effective. Unfortunately, the sweet brand Skittles’ (owned by Mars) ‘Only one rainbow matters’ campaign seems to have fallen foul of this issue. With some calling the campaign tone deaf!

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Campaign Social Media Technical Review Differentiation 52

Women Entrepreneurs Can

MAY 31, 2023

Similarly, they are more likely to trust other customers compared to the word of your employees or direct marketing from your business. Video and photography will be one of the first elements that customers notice when they are viewing your advertising campaign or exploring your website.

Software Review 52

Software Review Social Media Security Web 52

ConversionXL

MAY 3, 2017

Facebook is, by far, the most promising social advertising platform for E-Commerce purposes — the site has 1.86B users , an average ROI on targeted ads of 152% , and is responsible for 85% of all social media e-commerce. In April of 2017, Facebook announced that there were more than 5 million active advertisers using their ad platform.

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San Jose Customer Database Campaign 133

YoungUpstarts

JUNE 11, 2018

We like to thinking of geo-fencing as extremely advanced mobile advertising based on physical location. In other words, this direct marketing strategy uses a smartphone’s (or other mobile device’s) location to alert the person who owns the device about an offer from a nearby business.

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Small Business Marketing Massachusetts SEO 189

YoungUpstarts

OCTOBER 26, 2017

To enliven Puerto Rico´s market, Neil Billock has recently moved his direct marketing business and entrepreneurship to the country. Local businesses, in particular, will be able to take advantage of digital marketing as it increases their visibility and takes them to the forefront of the market.

Puerto Rico 113

Puerto Rico Marketing Vertical America 113

Occam's Razor

SEPTEMBER 19, 2011

We have to do Email Marketing. We have to do location-based advertising to squarefour people. We can't forget Mobile advertising. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. We have to do Paid Search.

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.Net Campaign Channel Analytics 120

YoungUpstarts

MAY 11, 2016

You can advertise for members of staff online, find out about competitors and launch an online marketing campaign. Tailor your marketing strategy. Most businesses rely on some form of marketing to increase profits and attract new clients. You could carry out a face-to-face direct marketing campaign.

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SMS Startup Social Media Campaign 100

YoungUpstarts

MAY 24, 2012

In a “hyperconnected, ultra-competitive, and supercluttered marketplace”, doing more of the same big idea advertising on mostly mainstream media channels isn’t going to work anymore. Use direct marketing and promotions to encourage purchase. However, it isn’t always a bed of roses.

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Social Media Channel Curation PR 145

The Startup Magazine

NOVEMBER 9, 2019

It was not that long ago that marketing was a blunt instrument. Millions of direct marketing messages flooded mailboxes from coast to coast, with most of them destined for the trash. Marketing remained highly inefficient, with obnoxious come-ons and tuned-up messages. Things did not improve much for a long time.

Social Media 87

Social Media Startup Campaign Small Business 87

YFS Magazine

AUGUST 5, 2015

Abandoning long-standing methods of advertising is not always the best choice for many businesses.

Advertising 60

Advertising Direct Marketing Campaign Sales 60

YoungUpstarts

SEPTEMBER 29, 2015

Wonga’s Head of Customer Operations, Justin Taylor, said: “Wonga does not send any unsolicited direct marketing, either through SMS or email, to any consumers in South Africa. So there we have it: Wonga never sends unsolicited direct marketing to consumers.

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South Africa SMS Africa Direct Marketing 100

Rob Go

AUGUST 10, 2011

For the most sophisticated brand marketers, this is accomplished through Marketing Mix Modeling where they can directionally attribute a dollar spent to the short-term return in sales. Direct marketers and retailers take a more direct path in ROI, directly attributing sales to a particular channel.

Advertising 62

Advertising Valuation Channel Distribution 62

The Startup Magazine

NOVEMBER 6, 2018

With this knowledge, it might be time to rethink your email marketing strategies to ensure the best results possible from your campaign. billion letters sent each year year (over 12 million are direct mail). In the same research, it’s stated that direct mail marketing hugely outperforms email.

Email 109

Email Marketing Distribution Audience 109

Duct Tape Marketing

MAY 9, 2017

This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. This is really my new go-to CRM, ESP, marketing automation, really low cost. Check out Active Campaign, there will be a link in the show notes but it’s ducttape.me/dtmactive. dtmactive.

Search 46

Search Technical Review SEO Small Business 46

ConversionXL

DECEMBER 13, 2018

Push GA360 data into the Salesforce Marketing Cloud reporting UI. Connect GA360 audiences to Salesforce Marketing Cloud for inclusion in Salesforce campaigns (e.g. Create audience lists from customer interactions in the Salesforce Marketing Cloud. email, SMS). Display & Video 360. Custom Funnels.

Analytics 126

Analytics Cloud Audience Campaign 126

Duct Tape Marketing

MAY 23, 2014

Select the most compelling marketing medium that matches your audience demographics. Digital advertising through Pay-Per-Click, for example, went from being entirely based on using desktop computers to now having the majority of buyers first visiting a web site or landing page via their mobile device or tablet. Does it do that?

Marketing 78

Marketing Vietnam Virginia Direct Marketing 78

Duct Tape Marketing

SEPTEMBER 23, 2011

Advertisers are the customers and you, dear Facebook user, are simply part of the data stream that advertisers desperately seek. Real-Time Direct Marketing – Facebook didn’t call it this but hidden away in several of the announcements yesterday were a couple things that marketers and developers are likely frothing over.

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Advertising Revenue Campaign Direct Marketing 78

YoungUpstarts

DECEMBER 1, 2013

Or maybe you offered an online deal to new customers, only to realize that the discount you advertised was a little too generous and wouldn’t allow you to make any profits. Your one-time marketing failure has convinced you not to try again. Yes, marketing is far from certain. Excuse # 3: “If I just had XYZ gadget…”.

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Florida Cofounder Tampa Hiring 182

Women Entrepreneurs Can

JANUARY 19, 2021

Effective marketing is at the core of any online strategy. However, all too often, people think that effective marketing is simply knowing how to advertise. Direct marketing like that is useful, and it is one of the best ways to get a short-term surge of customers when you start a campaign.

Marketing 52

Marketing Social Media Campaign Advertising 52

Occam's Razor

JANUARY 30, 2012

And it is not all social media, it is just the money made from the company's own social media efforts by using the right campaign parameter. Try to look at your top 25 campaigns and compare conversion rate. Yet almost all digital marketing and almost all landing pages are constructed as though this were the case.

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Analytics Metrics API Web 146

Up and Running

AUGUST 28, 2015

Now that we’ve covered advertising law and privacy issues in Part 1 and Part 2 of this article, the last legal issue I will consider is anti-spam legislation. It may not sound exciting, but it is important, especially if you’re taking your business’s marketing into your own hands. See Also: 21 Reasons You’ll Fail at Marketing.

Direct Marketing 60

Direct Marketing Advertising Email Sales 60

Duct Tape Marketing

OCTOBER 27, 2017

If you’re advertising in your neighborhood with billboards or on the local radio or TV channel, make it easy for leads to contact you for more information. Here’s what they advertised-. This way, they used the immediacy of texting, for instant gratification, like Coke did in the Share a Coke campaign. Get a free burger!

Marketing 59

Marketing Redemption Channel SMS 59

Seeing Both Sides

DECEMBER 20, 2010

But haven’t we seen this movie before in the world of direct marketing? History has shown nearly every major new direct marketing paradigm sees impressive initial response rates, but depressing response rates over time. For example, when display advertising was innovative in the late-1990s (imagine websites without ads?),

Direct Marketing 50

Direct Marketing Database Advertising Email 50

aweissman.com

DECEMBER 27, 2006

Scott Karp wrote last week that innovations in online advertising could dethrone the page view as the metric of choice. And search clear dominates direct response. In other words, the advertiser intent or motivation (reach, response, etc.) What increases in importance is the data provided to the advertiser.

Advertising 20

Advertising Analytics Metrics Campaign 20

Duct Tape Marketing

DECEMBER 17, 2019

So I think that the big, big thing that people really get wrong about social media, and this is the real impetus behind why I created this book is that people mistake… They think that social media is a tool for what we call direct marketing and not really for brand marketing. So I think of direct sales.

Social Media 48

Social Media Media Framework Advertising 48

Duct Tape Marketing

OCTOBER 30, 2019

There’s a lot of friction between marketing and sales. But here, it’s a combination of marketing and selling using micro-focused campaigns to help a sales rep break through to someone of great importance, so really these are top accounts, not prospects. You want to include them in your campaign.

Marketing 49

Marketing Campaign Naming Sales 49

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I began placing advertisements on the website. Would you be interested in advertising on my website?” and I got a handful of advertisers who said yes. I still made money from advertising that went on the website. I then went and found a university student who was interested in internet marketing.

Technical Review 90

Technical Review Software Review Prospectus Audience 90

Lightspeed Venture Partners

DECEMBER 3, 2010

Brand advertising starts to move online, boosting premium display, video and social media. Many brand advertisers are spending their experimental budgets widely in social media as they attempt to figure out how to promote themselves through Facebook, Twitter, Foursquare and other platforms. Finding money and saving money online.

Internet 114

Internet eCommerce Advertising Flash 114