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Bitesize Tuesday: Tracx, Innovid, Kenshoo, uTest and More Investment Rounds [recap]

VC Cafe

The startup Tracx , which provides a SaaS solution for tracking and managing marketing campaign on social networks, has received an undisclosed investment from Israeli angel Zohar Gilon. The round is intended to support Kenshoo’s expansion into France, Germany and Asia. Innovid raised $4.1 calcalist ].

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. The “private sale” market phenomenon was started in France by Vente-Privee (literally means “private sale”) and was replicated in Germany by BrandsforFriends.

Partner 240
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How to Create an Effective Branding Campaign That Inspires a Movement

ConversionXL

In this article, you’ll learn what’s required to create a branding campaign that strikes the right chord. We’ll look at the importance of strategy and cover the key ingredients a campaign needs to increase brand awareness. It’s also why campaigns can’t ever be led by gimmicks. But we can indirectly influence them. Image source.

Campaign 109
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Brand Strategy vs. Marketing Strategy (And How they Work Together)

ConversionXL

In this article, you’ll learn how to design a successful brand marketing campaign that expresses your brand’s core values, create content your customers crave, and ensure your entire brand ecosystem is designed to support customer loyalty. Brand strategy isn’t just for marketers and their campaigns.

Marketing 128
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EU Cookie / Privacy Laws: Implications On Data Collection And Analysis

Occam's Razor

For example, people are really shocked when they hear that even with no web analytics or advertising analytics tool on a site their behavior on the site gets automatically logged into server web logs. Perhaps the most common users are advertising platforms (Yahoo!, But there will be an impact on your advertising analytics solutions.

Analytics 131
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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

Are your campaigns driving conversions? Similarly, understanding that awareness is growing across the industry might prompt AirHelp to team up with a similar company (a non-competitor, but a relevant industry leader) to launch a dual campaign. Brand tracking is how you measure if those efforts are paying off. Brand consideration.

Metrics 157
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Twitter Link Roundup #158 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Interview with a crowdSPRING designer … 12 Questions: Meet Ana Grigoriu (Germany) – [link]. 20 Effective and Amazing Ad Campaigns | PelFusion – [link]. A Collection of Vibrant Pink Business Cards | Graphic Design Inspiration Blog – [link]. Free Sand Textures | TutorialFreakz – [link].