Advertising Campaign Leadership 
Occam's Razor
SEPTEMBER 24, 2012
We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. In the second part of the talk a large client joined FBe on stage to make the case for Facebook campaigns.
Both Sides of the Table
DECEMBER 17, 2013
One of the questions I used to ask in any recruiting meeting for a senior hire or even a junior sales rep is as follows: “When you run sales campaigns do you prefer to . No gate keeper : One of the most destructive forces in a sales campaign is when mid-level manager blocks you from meeting her boss. It’s too strategic.
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YoungUpstarts
DECEMBER 23, 2014
Leadership Skills. Obviously, having the ability to effectively manage a team and handle the day-to-day operations of business is critical, but franchise owners need a particular set of leadership skills to help them grow their business. Proven Marketing and Advertising Strategies. What skill set is required? Expert Guidance.
Both Sides of the Table
NOVEMBER 14, 2017
Many companies don’t reach the next phase either because their leadership doesn’t adapt as an organization or because they don’t design processes that lead to scaled outcomes. We weren’t in enough cities to do national advertising campaigns yet we weren’t centralized enough to benefit off of our central marketing traction.
YoungUpstarts
JANUARY 16, 2012
This chat touches on a wide range of topics, including social media, marketing, advertising, technology, and PR. QR codes have been all over the place lately, especially in marketing campaigns. Management and Leadership. Join the conversation Thursdays at 1 p.m. or check out their archive of past chats. usguyschat.
crowdSPRING Blog
SEPTEMBER 16, 2010
These posts and videos are about logo design , web design , startups, entrepreneurship , small business , leadership, social media , marketing, and more! 5 great viral marketing campaigns (and what small businesses can learn from them!) – [link]. 60+ Mind Blowing Cars Advertising Ideas – [link].
Startup Professionals Musings
NOVEMBER 17, 2021
Predictive advertisement targeting. Without predictive targeting, a retention campaign may cost more than it gains. Political campaigning with voter persuasion modeling. I’m sure every campaign would love to know which voters will be positively persuaded by specific contacts, such as a phone call, door knock, flier, or TV ad.
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