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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. In the second part of the talk a large client joined FBe on stage to make the case for Facebook campaigns.

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How to Shorten Your Sales Cycle and Avoid Wasting Time

Both Sides of the Table

One of the questions I used to ask in any recruiting meeting for a senior hire or even a junior sales rep is as follows: “When you run sales campaigns do you prefer to . No gate keeper : One of the most destructive forces in a sales campaign is when mid-level manager blocks you from meeting her boss. It’s too strategic.

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Are You Ready to Be a Fractional CMO?

Duct Tape Marketing

As businesses increasingly seek scalable marketing leadership, the demand for fractional CMOs has surged. Leadership: Many businesses lack strategic marketing leadership, especially in the $3 to $30 million range. But not so much the supply. People want to learn and are learning by doing but don’t feel quite there yet.

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What Makes A Successful Franchisee?

YoungUpstarts

Leadership Skills. Obviously, having the ability to effectively manage a team and handle the day-to-day operations of business is critical, but franchise owners need a particular set of leadership skills to help them grow their business. Proven Marketing and Advertising Strategies. What skill set is required? Expert Guidance.

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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

Many companies don’t reach the next phase either because their leadership doesn’t adapt as an organization or because they don’t design processes that lead to scaled outcomes. We weren’t in enough cities to do national advertising campaigns yet we weren’t centralized enough to benefit off of our central marketing traction.

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50 Best Twitter Chats For Business Students

YoungUpstarts

This chat touches on a wide range of topics, including social media, marketing, advertising, technology, and PR. QR codes have been all over the place lately, especially in marketing campaigns. Management and Leadership. Join the conversation Thursdays at 1 p.m. or check out their archive of past chats. usguyschat.

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Twitter Link Roundup #52 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship , small business , leadership, social media , marketing, and more! 5 great viral marketing campaigns (and what small businesses can learn from them!) – [link]. 60+ Mind Blowing Cars Advertising Ideas – [link].