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How to QA Ecommerce Email Campaigns to Increase ROI

ConversionXL

I don’t have to convince you that email is important: Email is a cost-effective way to get sales. Converting customers from your mailing list costs less than converting the same number via advertising. Email maxes out revenue from big sale periods. Black Friday and Cyber Monday sales represented $123 billion in revenue in 2018.

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Critical Tips to Developing an Effective Marketing Strategy for Startups in “Boring” Industries

ReadWriteStart

At this point, you probably have a solid understanding of your target audience and who you want to do business with, but what about the rest of your team? However, your brand must be consistent , so it’s essential to establish the feeling you want to evoke in the customer and use that to inform the rest of your brand assets.

Developer 159
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Is Your Holiday Marketing Ready?

Rembrandt Communications

However, this is the time to secure your holiday marketing campaigns. So, with this in mind, take some time to prep for the important sales months ahead. Write down your sales goals and dream results. The last thing you want to think about is work. Start at the end and work backwards. What do you want to accomplish by year-end?

Marketing 239
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Critical Tips to Developing an Effective Marketing Strategy for Startups in “Boring” Industries

ReadWriteStart

At this point, you probably have a solid understanding of your target audience and who you want to do business with, but what about the rest of your team? However, your brand must be consistent , so it’s essential to establish the feeling you want to evoke in the customer and use that to inform the rest of your brand assets.

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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

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Why A/B testing is essential to your startup’s campaigns

The Next Web

Well, if you’re Steve Jobs, you can make bold statements such as, “It’s not the consumers’ job to know what they want,” but for the rest of us, there’s A/B testing. A/B testing in Online Advertising. Whenever, and wherever you’re advertising online, there should at no point (ever) be “an” ad. Where to start.

Campaign 131
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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

DocuSign combines both to fuel its sales funnel. It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach. To pull this off, they wouldn’t run a hit-and-hope campaign to target a ton of brands like T-Mobile and pray they’d notice.