How to QA Ecommerce Email Campaigns to Increase ROI
ConversionXL
JANUARY 16, 2019
I don’t have to convince you that email is important: Email is a cost-effective way to get sales. Converting customers from your mailing list costs less than converting the same number via advertising. Email maxes out revenue from big sale periods. Black Friday and Cyber Monday sales represented $123 billion in revenue in 2018.
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