[Interview] Jim Ewel, Author Of ‘The Six Disciplines of Agile Marketing: Proven Practices For More Effective Marketing And Better Business Results’
YoungUpstarts
NOVEMBER 2, 2020
Agile marketing takes its inspiration from Agile software development, which is how 90% of companies develop software today. One client said it helped them because they hadn’t made long-term commitments to advertising buys, and it was easy to cut back spending when their revenues declined.
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