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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

Great," I always exclaim, sharing the thrill of modern software development, "so how will people find out about this brilliant website?". Except the "strategy" is a tirade of drivel I've heard so many times I can lip-sync as the words spew out the founder's mouth: "We're going to A/B-test AdWords campaigns until we discover our hook.".

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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

He is the author of “ Joel on Software ” and I was a reader nearly 10 years ago when I had never heard of Fred Wilson, Brad Feld and VentureHacks didn’t exist. Users participate by performing tasks, taking surveys or watching advertiser videos. Addressable advertisements are capable of being targeted to the individual household.

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[Interview] Jim Ewel, Author Of ‘The Six Disciplines of Agile Marketing: Proven Practices For More Effective Marketing And Better Business Results’

YoungUpstarts

Agile marketing takes its inspiration from Agile software development, which is how 90% of companies develop software today. One client said it helped them because they hadn’t made long-term commitments to advertising buys, and it was easy to cut back spending when their revenues declined.

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Real Unfair Advantages

A Smart Bear: Startups and Marketing for Geeks

Not only was I not an expert on code review prior to building a code review tool, I wasn't even an expert on software development processes generally! One experienced startup/business/salesman (Gerry), one proven software developer (me), one proven hardware developer (Michael). Common vision. Insider knowledge.

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What’s FinTech, And What Does It Mean For Your Business?

YoungUpstarts

That was basically the message of most advertising campaigns of FinTech companies back then. If you’re passionate about a business idea, develop a product’s prototype; come up with a catchy description for it, explain clearly its benefits and launch a Kickstarter campaign. using your phone, in terms of minutes?”

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Lessons Learned: Why My Kickstarter Campaign Failed

Up and Running

While an online campaign may seem like an easy way to dig up grassroots funding, it’s not as easy as just setting up a site and collecting money. Ryan Ausanka-Crues, the CEO of Palomino Labs, talks about what went wrong with his Kickstarter campaign. Ryan Ausanka-Crues had one of those “lackluster” campaigns.

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3 Things to Consider When Staffing a Software Development Project

mashable.com

You can deal directly with full-time or freelance/contracted employees, or you can outsource using local or offshore development firms. 5 Creative Social Good Campaigns for. Each of these three concepts demands extensive consideration in the specific context of the project and the organization as a whole.