Advertising Channel PR Product Development 
ConversionXL
FEBRUARY 3, 2022
It outlines four major growth strategies: market penetration , market development , product development , and diversification. A more aggressive promotion or advertising strategy can help your brand reach a larger group of your target customers. Market development involves taking existing products into new markets.
Steve Blank
SEPTEMBER 5, 2018
Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. And if their initial guesses were wrong, they needed a process that would permit them to change early on in the product development process when the cost of changes was small – the famed “pivot”. Then one day it was over.
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VC Cafe
JULY 15, 2021
According to Statista, revenue generated from apps (paid downloads and in-app advertising) will reach $935 billion by 2023, and that doesn’t doesn’t include the many trillions of dollars transacted via apps in the last decade alone (think Amazon, Uber, games, etc). Almost overnight, a huge new industry was created around mobile.
Startup Lessons Learned
SEPTEMBER 22, 2008
Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.
Steve Blank
AUGUST 27, 2009
This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.
YoungUpstarts
JULY 23, 2012
Unlike most of her competitors, Lynda does almost everything in-house – from the growing of the fruits in thousands of acres of orchard, R&D process involved in creating new products, extraction of the juice through a patented manufacturing process, to the advertising and packaging of the product.
ConversionXL
JUNE 25, 2021
A product launch should not be seen as a single event or communication. Use a variety of marketing channels and content formats to create a stream of attention, expand your reach, and connect with customers at each stage of the buyer’s journey. Done right, your PR campaign should incentivize media outlets to pick it up.
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