ConversionXL

APRIL 4, 2017

How you decide to invest in marketing channels can make or break your business. Okay, so it’s important to capitalize on effective channels that are conducive to growth at scale. An Overview of Common Digital Marketing Channels. That sounds like an obvious statement, but not a lot of people think about it critically.

Channel 118

Channel Marketing Viral SEO 118

ConversionXL

FEBRUARY 3, 2022

A more aggressive promotion or advertising strategy can help your brand reach a larger group of your target customers. New markets include geographic regions, new customer segments, or new channels to reach your customers (digital or physical). New channels. Some of those channels might include: Acquisition. Image source.

Marketing 115

Marketing Framework Metrics Channel 115

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

ConversionXL

FEBRUARY 3, 2022

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. What is growth marketing? And what it isn’t).

Framework 102

Framework Marketing Acquisition Retention 102

Austin Startup

MARCH 26, 2019

You just spent a few thousand dollars on advertising and your paid customer acquisition cost (CAC) numbers tested well relative to your best guess for customer lifetime value (LTV). How will you take advantage of SEO and SEM? They will be your best friend when things go unexpectedly wrong with the channel or when something breaks.

Technical Review 49

Technical Review Software Review China Acquisition 49

ConversionXL

JANUARY 21, 2021

It depends on my objective — sometimes I study to obtain a certification to reinforce my ‘skills signals’ (narrow study) — which usually means running through e-learning modules and quizzes in a tight time frame to increase the chances of information retention to pass the final certification module.

Marketing 163

Marketing SEO Video Analytics 163