Build it and they won’t come: How and why growth hacking came to be
The Next Web
OCTOBER 28, 2012
Companies from San Francisco to London are recruiting growth hackers. One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. Channel instability. Channel saturation. Market leaders may be left behind.
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