ConversionXL

MAY 22, 2014

“Conversion Rate Optimization” principles don’t just apply to landing pages or capturing emails. In a big picture, can’t “Conversion” really be boiled down to getting more of the right people clicking on the things you want them to click ? So Where Exactly Does “Conversion” Happen? image source.

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

NOVEMBER 28, 2011

Schwan’s (home delivered food service) has one of the highest conversion rates among e-commerce sites , and when you go to their site you can sense that it’s based on their juicy images. Product images in site search window boosts conversions. This results in a 15% lift in the overall site search conversion rate.

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Conversion Clickthrough Denmark Stock 134

ConversionXL

SEPTEMBER 11, 2014

This time I’m going to do a deep dive on a particular pair of keyword-specific tactics that I’ve found can really drive higher conversions, both short term & long term. Put simply: Getting clicks from the right audience boosts your conversion rate because you’re driving motivated traffic to what they want.

PPC 114

PPC Matching Technical Review Search 114

ConversionXL

SEPTEMBER 15, 2016

These are the questions optimizers need answers to before they can really reap the benefits of two very powerful advertising platforms. Is an average cost of 50 cents per conversion high or low? Not for conversions. Are the optimization processes for both similar? What about A/B testing? So, Which Is the Better Choice?

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

NOVEMBER 22, 2016

But what if you’re an analyst, optimizer, or digital marketer and working on a site without a clear conversion? Of course, some of these can have financial conversions (e.g. The first is, of course, a big problem – and it’s not exclusive to sites without a financial conversion. It’s a pretty different ballgame. Nonprofits.

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Conversion Metrics Analytics Non-Compete 48

ConversionXL

MAY 24, 2013

Continuously testing your hypotheses will not only yield good results for conversion rates, but will also give you a better understanding about your customers – Having a clear idea of what your customers actually like and prefer can do wonders for your branding and marketing in other channels as well.

Analytics 131

Analytics Mobile Framework Conversion 131

YoungUpstarts

JUNE 11, 2015

When you think of text messaging, you probably don’t think of advertising. percent clickthrough rate, meaning that people actually read these things and respond to them. percent conversion rate, so people are buying from ads they get on their phone. percent conversion rate. by Jason Hall, CEO of My Local WiFi.

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Mobile Marketing Clickthrough SMS 100

ConversionXL

JULY 8, 2014

I bring this up, because to get “conversions” you must first grab attention. The Content Marketing Institute reports that headlines with odd numbers have a 20% higher clickthrough rate than headlines with even numbers. Use these five characteristics, and I’m very confident that you will improve your conversion rates.

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Clickthrough Conversion Lead Generation Audience 118

ConversionXL

JANUARY 3, 2013

They can lead to insights you can’t find using other methods, which can greatly increase your conversion rate. Inserting a good call-to-action or relevant content to the end of the webpage can drive up conversions. This also means that any block of text or images that may look like advertising will be ignored.

Clickthrough 134

Clickthrough Conversion Advertising Stock 134

ConversionXL

APRIL 14, 2021

It may be considered pushy or imposing but you can take the time out of your day to reach out to hundreds of leads and, even with low conversion rates, close several sales by the end of the week. Go to “Advertising Features” and toggle on Enable Demographics and Interests Reports. Here is how you do that: Sign in to your account.

Video 141

Video Audience Metrics Campaign 141

ConversionXL

FEBRUARY 5, 2013

Your conversion rate is mainly determined by the quality of traffic. The act of conversion was opt-in to their email list. The total traffic and conversion numbers in this “case study” are of course ridiculously low and mostly not statistically significant at all, but serve as an illustrative example. Image credit.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

ConversionXL

FEBRUARY 16, 2012

If I could give you only one piece of conversion advice , “test your value proposition” would be it. It should join the conversation that is already going on in the customer’s mind. Pay per click advertising. Send the traffic to a corresponding landing page and test conversions too.

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Clickthrough Conversion Social Media Sales 134

ConversionXL

FEBRUARY 9, 2017

Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. Quality Score is one of the most important metrics within your AdWords account as it has a significant impact on the cost per conversion you pay.

PPC 48

PPC Matching Algorithm Clickthrough 48

Up and Running

AUGUST 19, 2016

This will increase your clickthrough rate, giving you more chances to make a sale, but it’s also going to increase your relevance to the Amazon search engine spiders, helping you to increase your rankings on the category pages. Your product listings should already be optimized for conversions, if you’ve followed step one close enough.

PPC 60

PPC Campaign Sales Search 60

ConversionXL

MARCH 19, 2012

Even though social media and internet rule, customers make purchase decisions using a combination of old media, new media, and old-fashioned conversations with friends and family. The report found email and search advertising were much more effective vehicles for turning browsers into buyers.

Social Media 129

Social Media Technical Review Arlington Clickthrough 129

ConversionXL

DECEMBER 12, 2016

Zappos has videos for almost all of their product, such as this: Read this post on how using video increases conversions. Track the effectiveness of those emails (open, clickthrough and conversion rates). If you’re not doing product videos yet, do them for at least part of the inventory, and see if it makes a difference.

eCommerce 48

eCommerce Technical Review Software Review Clickthrough 48