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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

That was designed to allow information storage and manage customer contact information. Valuable customer data is buried in these disconnected tools. The huge amount of customer data you’re generating, it’s silo’d in these tools. Andrew Chen explained this as the Law of Shitty Clickthroughs. Image Source.

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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

It’s like they thought about the attendees and what they need and then designed a format focused on them. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Advertising can be seen as an insurance.

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The Key to Online Advertising Is Tracking Results

Duct Tape Marketing

The Key to Online Advertising Is Tracking Results written by John Jantsch read more at Duct Tape Marketing. In the olden days, advertising was an expensive and risky prospect. Next, they’d hire an advertising firm to create and execute the concept. Then, they’d have to buy the air time or ad space.

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

This isn’t just about offering your customers a break on price, however. This is about creating unique, interesting promotions to attract new customers and retain existing ones. Think about creating add-on discounts to incentivize customers to spend a certain amount of money. Create product samples.

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

This isn’t just about offering your customers a break on price, however. This is about creating unique, interesting promotions to attract new customers and retain existing ones. Think about creating add-on discounts to incentivize customers to spend a certain amount of money. Create product samples.

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9 Things to Know About Influencing Purchasing Decisions

ConversionXL

What about when the product matches the customer’s needs and wants, and they trust the seller? Even though social media and internet rule, customers make purchase decisions using a combination of old media, new media, and old-fashioned conversations with friends and family. Online purchases start with a Google or Amazon search.

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The Definitive Guide to Video Prospecting

ConversionXL

Outbound prospecting is any kind of approach to sales when you reach out to the customer. While it may be tempting to run off and start sending videos to every one of your customers or prospects, sending an outreach video is the last step in a complex strategy that starts. Don’t skip ahead. Collect user data. Navigate to “Admin”.

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