Remove Advertising Remove Clickthrough Remove Definition
article thumbnail

5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

These codes are query-string parameters assigned to particular inbound advertising campaigns in way specific to each analytics tool. Then figure out the right definitions for it, the right place where it should live, and the best way to join it together and allow analysts and business users to access it. Display ads are Paid Media.

Analytics 113
article thumbnail

2011 Consumer Internet Predictions

Lightspeed Venture Partners

Brand advertising starts to move online, boosting premium display, video and social media. Many brand advertisers are spending their experimental budgets widely in social media as they attempt to figure out how to promote themselves through Facebook, Twitter, Foursquare and other platforms. Finding money and saving money online.

Internet 114
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

Massive coverage on Twitter, Reddit, Fark & other relevant blogs as well as a Gold Cyber Lion advertising from Cannes. Even with a limited budget, this ad was able to win an advertising award , massively increase job inquires for the Australian Airforce, and reduce the average cost per enlistment. Australian Air Force Banner.

article thumbnail

Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

The Australian Air Force ran a banner ad on an Australian IT news website with a clever incentive to click: Upon inspecting the source code, visitors would find the following: Even with a limited budget, this ad won an advertising award, massively increased job inquires for the Australian Air Force, and reduced the average cost per enlistment.

article thumbnail

The Definitive Guide to Video Prospecting

ConversionXL

Go to “Advertising Features” and toggle on Enable Demographics and Interests Reports. The average customers are around 10 times more likely to click on retargeting content than on regular advertising content so you definitely don’t want to miss out on these people. Here is how you do that: Sign in to your account. Conclusion.

Video 141
article thumbnail

How to Build a Strong A/B Testing Plan That Gets Results

ConversionXL

Let’s start from a clear definition of what A/B testing actually is: A/B testing, or split testing, is a process where we are running a simultaneous experiment between two pages to see which performs better. 2) Increase y – Increase clickthrough rates. 3) Reduce z – Reduce our shopping cart abandonment rate.

Analytics 131
article thumbnail

Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

These are the questions optimizers need answers to before they can really reap the benefits of two very powerful advertising platforms. Google uses relevance to make sure that only useful ads are displayed to users and prevents advertisers from paying their way on to a search that’s unrelated to their product or service.

PPC 48