ConversionXL

NOVEMBER 23, 2022

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Advertising can be seen as an insurance. Smaller brands have fewer users, but they’re also less loyal. Marketing : get a larger share of voice.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

SEPTEMBER 15, 2016

These are the questions optimizers need answers to before they can really reap the benefits of two very powerful advertising platforms. Google uses relevance to make sure that only useful ads are displayed to users and prevents advertisers from paying their way on to a search that’s unrelated to their product or service.

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

APRIL 11, 2016

Using video demos on product pages increased Zappos’ sales by up to 30%. Xero has a “Customers” page with a variety of videos and case studies based on industry (retail, branding and advertising, etc.) First, you can use annotations to get viewers to clickthrough to another site while they’re watching.

Video 48

Video Conversion Mobile Search 48

ConversionXL

APRIL 14, 2021

For example, you wouldn’t want to send a demo video of your platform to a cold lead that doesn’t have a clue about who you are and what your product does. Go to “Advertising Features” and toggle on Enable Demographics and Interests Reports. Demo video. You don’t need much more for a good demo! Navigate to “Admin”.

Video 141

Video Audience Metrics Campaign 141

ConversionXL

NOVEMBER 22, 2016

You can even be a heavily commerce-based organization, like Edelman, but how do you measure success on a website where you can’t buy anything, or even request a demo or collect leads? We use campaign codes to track contacts that we’ve received through advertising to see if they end up becoming students.

Conversion 48

Conversion Metrics Analytics Non-Compete 48