Lightspeed Venture Partners

DECEMBER 3, 2010

Brand advertising starts to move online, boosting premium display, video and social media. Many brand advertisers are spending their experimental budgets widely in social media as they attempt to figure out how to promote themselves through Facebook, Twitter, Foursquare and other platforms. Finding money and saving money online.

Internet 114

Internet eCommerce Advertising Flash 114

ConversionXL

FEBRUARY 16, 2012

explains how your product solves customers’ problems or improves their situation (relevancy), delivers specific benefits (quantified value), tells the ideal customer why they should buy from you and not from the competition (unique differentiation). Pay per click advertising. It’s for people to read and understand.

Clickthrough 134

Clickthrough Conversion Social Media Sales 134

Up and Running

AUGUST 19, 2016

This will increase your clickthrough rate, giving you more chances to make a sale, but it’s also going to increase your relevance to the Amazon search engine spiders, helping you to increase your rankings on the category pages. Avoid automatic targeting—it’s a quick way to blow through your advertising budget.

PPC 60

PPC Campaign Sales Search 60

ConversionXL

NOVEMBER 23, 2022

The most important factor for differentiation in CXL Live is its unique format. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Advertising can be seen as an insurance.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

MARCH 19, 2012

In the marketing world, Dhar says, “meaningless attributes often lead to meaningful differentiation. “. The report found email and search advertising were much more effective vehicles for turning browsers into buyers. Ever wondered why so many products on the store shelves are so similar? Not necessarily.

Social Media 129

Social Media Technical Review Arlington Clickthrough 129

crowdSPRING Blog

JUNE 7, 2012

The Law of Shitty Clickthroughs – [link]. The Death of Social Proof (as a startup differentiator) – [link]. The Law of Shitty Clickthroughs – [link]. The Law of Shitty Clickthroughs – [link]. The Death of Social Proof (as a startup differentiator) – [link]. – [link].

Social Media 104

Social Media Small Business Clickthrough Design 104