Duct Tape Marketing

JANUARY 28, 2020

The Key to Online Advertising Is Tracking Results written by John Jantsch read more at Duct Tape Marketing. In the olden days, advertising was an expensive and risky prospect. Next, they’d hire an advertising firm to create and execute the concept. Then, they’d have to buy the air time or ad space.

Advertising 99

Advertising Analytics Clickthrough Campaign 99

ConversionXL

NOVEMBER 23, 2022

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Advertising can be seen as an insurance. He explained how lead generation uses a short term, sales-focused strategy.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

OCTOBER 21, 2014

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. Leads on the other hand are qualified prospects that have voluntarily given some identifying information that makes them known in some way. If you’ve ever heard of “lead generation” site, then you get it.

Analytics 113

Analytics Software Review Metadata Campaign 113

ConversionXL

SEPTEMBER 11, 2014

In this example, we know that new and used cars have distinct appeal due to differences in price, features, customer appeal, current advertising, etc, so they are separated to focus our targeting. Blog Lead Generation Adwords Ppc' According to Google, a good CTR in the search network is one that is above 1%.

PPC 114

PPC Matching Technical Review Search 114

ConversionXL

JULY 8, 2014

The Content Marketing Institute reports that headlines with odd numbers have a 20% higher clickthrough rate than headlines with even numbers. More words however gives paid advertisers more “real estate” so to speak, to describe the content & reduce friction that comes with earning the click. Numbers are everywhere.

Clickthrough 118

Clickthrough Conversion Lead Generation Audience 118