Remove Advertising Remove Clickthrough Remove Metadata
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

These codes are query-string parameters assigned to particular inbound advertising campaigns in way specific to each analytics tool. Related to campaign codes are the metadata you collect via tagging within a digital experience. How Well Is Your Advertising Performing? Display ads are Paid Media.

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

This kind of metadata can really boost clickthroughs to your site. For example, marking up an article with the correct information can mean its search result includes not just the title, but the author’s name, a star rating, category, and more. Schema.org has a lot of Information on how to set up a schema document for your site.

article thumbnail

21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

This kind of metadata can really boost clickthroughs to your site. For example, marking up an article with the correct information can mean its search result includes not just the title, but the author’s name, a star rating, category, and more. Schema.org has a lot of Information on how to set up a schema document for your site.