Advertising Clickthrough Metrics 
ConversionXL
NOVEMBER 23, 2022
You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Advertising can be seen as an insurance. This defines how to connect problem themes to a metric strategy, building a metric-driven action system.
Duct Tape Marketing
JANUARY 28, 2020
The Key to Online Advertising Is Tracking Results written by John Jantsch read more at Duct Tape Marketing. In the olden days, advertising was an expensive and risky prospect. Next, they’d hire an advertising firm to create and execute the concept. Then, they’d have to buy the air time or ad space.
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ConversionXL
OCTOBER 21, 2014
Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. If every business were as “data-driven” as they claimed & held actually held accountable to increasing quantifiable metrics – a lot of people would be out of a job. How Well Is Your Advertising Performing?
ConversionXL
SEPTEMBER 24, 2020
Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Recommended reading : Pay-Per-Click Marketing: More Than Just The Right Keywords 4 Advanced Facebook Targeting Techniques Every Facebook Advertiser Should Know The Definitive Guide To Ads Display Targeting.
ConversionXL
MAY 22, 2017
Andrew Chen explained this as the Law of Shitty Clickthroughs. This happens in advertising all the time. But when it comes down to dealing with product metrics, traditional Marketing Automation platforms have multiple handoffs that lead to communication gaps, data blind spots and inability to scale the process. Image Source.
ConversionXL
SEPTEMBER 11, 2014
In this example, we know that new and used cars have distinct appeal due to differences in price, features, customer appeal, current advertising, etc, so they are separated to focus our targeting. Themes Improve Quality Score and Ad Rank Metrics. According to Google, a good CTR in the search network is one that is above 1%.
ConversionXL
SEPTEMBER 15, 2016
These are the questions optimizers need answers to before they can really reap the benefits of two very powerful advertising platforms. Google uses relevance to make sure that only useful ads are displayed to users and prevents advertisers from paying their way on to a search that’s unrelated to their product or service.
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