Advertising Clickthrough Naming 
ConversionXL
NOVEMBER 23, 2022
You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Advertising can be seen as an insurance. Smaller brands have fewer users, but they’re also less loyal. Marketing : get a larger share of voice.
ConversionXL
MAY 22, 2017
His name was Mark Benioff (another former Oracle Executive) and in 1999 he had the pleasure to introduce the business world the first CRM in Cloud. Andrew Chen explained this as the Law of Shitty Clickthroughs. This happens in advertising all the time. Et voilà: the first CRM. The Salesforce era was only at the beginning.
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ConversionXL
MARCH 19, 2012
Psychologists have determined , for example, that shares in companies with easy-to-pronounce names do indeed significantly outperform those with hard-to-pronounce names. The report found email and search advertising were much more effective vehicles for turning browsers into buyers. Coincidence?
ConversionXL
APRIL 14, 2021
Go to “Advertising Features” and toggle on Enable Demographics and Interests Reports. You can also give your audience a name at this point. The average customers are around 10 times more likely to click on retargeting content than on regular advertising content so you definitely don’t want to miss out on these people.
crowdSPRING Blog
AUGUST 20, 2017
Promotional giveaways are a tried-and-true way of building consumer awareness and getting your name out there, sometimes literally. For example, marking up an article with the correct information can mean its search result includes not just the title, but the author’s name, a star rating, category, and more. Create a cool giveaway.
crowdSPRING Blog
AUGUST 20, 2017
Promotional giveaways are a tried-and-true way of building consumer awareness and getting your name out there, sometimes literally. For example, marking up an article with the correct information can mean its search result includes not just the title, but the author’s name, a star rating, category, and more. Create a cool giveaway.
ConversionXL
JULY 8, 2014
The Content Marketing Institute reports that headlines with odd numbers have a 20% higher clickthrough rate than headlines with even numbers. The name of the paper is “ The Magical Number Seven, Plus or Minus Two: Some Limits on Our Capacity for Processing Information.” hours of every professional’s time each day. Miller of Princeton.
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