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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

These codes are query-string parameters assigned to particular inbound advertising campaigns in way specific to each analytics tool. How Well Is Your Advertising Performing? Like understanding the sources of traffic using campaign codes, you want to do something similar for advertising. What To Do Next About Your Advertising?

Analytics 113
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Salesforce, for example, increased its revenue market share to 18.4% You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Advertising can be seen as an insurance. Marketing : get a larger share of voice.

B2B 94
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How to Build a Strong A/B Testing Plan That Gets Results

ConversionXL

A strong A/B testing plan will allow you to increase your revenue. 2) Increase y – Increase clickthrough rates. Test for revenue. At the end of the day, revenue is what matters. An increase in conversion rates may sometimes mean a decrease in revenue, if you are not tracking the correct indicators.

Analytics 131
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How to Optimize Videos for Conversions

ConversionXL

Xero has a “Customers” page with a variety of videos and case studies based on industry (retail, branding and advertising, etc.) First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Revenue: Measure close to the money. Video testimonials are among those forms.

Video 48
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Useful value proposition examples (and how to create a good one)

ConversionXL

Here’s an example of what a value proposition is NOT supposed to be like: Revenue-focused marketing automation & sales effectiveness solutions unleash collaboration throughout the revenue cycle. Pay per click advertising. Value proposition is something real humans are supposed to understand. Didn’t think so.

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Why In-Game Advertising Sucks

Austin Startup

In-game advertising sucks. It’s as frustrating for advertisers as it is for developers, and gamers are equally jaded. In other words, in-game advertising sucks for everyone. In other words, in-game advertising sucks for everyone. Advertisers (??) That’s not news, but it bears repeating. Why Does It Suck?

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How to Get Traffic That Converts

ConversionXL

This GA custom report will show you visits per source along with revenue and visit value data. In the report below we see that Google AdWords is rocking our world in terms revenue and conversion rate (we don’t see the cost here, but can do the calculations easily). Get the Best Converting Landing Pages Report. E-commerce report.