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2011 Consumer Internet Predictions

Lightspeed Venture Partners

While the amount of social gaming on other social networks, especially the Asian networks, has significantly increased over the course of the year, the vast majority of social gaming still takes place on Facebook. Brand advertising starts to move online, boosting premium display, video and social media.

Internet 114
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

These codes are query-string parameters assigned to particular inbound advertising campaigns in way specific to each analytics tool. How Well Is Your Advertising Performing? Like understanding the sources of traffic using campaign codes, you want to do something similar for advertising. What To Do Next About Your Advertising?

Analytics 113
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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

Massive coverage on Twitter, Reddit, Fark & other relevant blogs as well as a Gold Cyber Lion advertising from Cannes. Even with a limited budget, this ad was able to win an advertising award , massively increase job inquires for the Australian Airforce, and reduce the average cost per enlistment. Other Social Networks.

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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

The Australian Air Force ran a banner ad on an Australian IT news website with a clever incentive to click: Upon inspecting the source code, visitors would find the following: Even with a limited budget, this ad won an advertising award, massively increased job inquires for the Australian Air Force, and reduced the average cost per enlistment.

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9 Things to Know About Influencing Purchasing Decisions

ConversionXL

Their research showed that social media rarely leads directly to purchases online — data indicates that less than 2% of orders were the result of shoppers coming from a social network. The report found email and search advertising were much more effective vehicles for turning browsers into buyers.