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Founder Interview: Salo Sterental, Co-Founder of SoStereo, Marketing with Music

The Startup Magazine

As part of our Founder interview series , The Startup Magazine caught up with Salo Sterental, Co-Founder of the SoStereo, a marketing firm that enables brands and artists alike to unlock the marketing power of music. Salo built on his background as a music producer and engineer to see the power of music in advertising.

Cofounder 158
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Why your company should have a single email address

A Smart Bear: Startups and Marketing for Geeks

This guest-post is from Joannes Vermorel, founder of Lokad which produces sales forecasts for off-line companies. Yet, when it comes to email management, most companies seems to adopt a somewhat broken posture: either they don’t advertise any public email or they advertise too many of them. is here to stay.

Email 267
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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

Ask a technical founder about his startup, and he'll proudly describe his stunning software — simple, compelling, useful, fun. Four uncomfortable seconds later, a smile breaks across the founder's face. Advertising ?? Advertising isn't dead; you can still buy eyeballs. Frightening honesty. Making Oprah cry.

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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

StackOverflow – We both have a love fest for Joel Spolsky who also co-founded Fog Creek Software. Users participate by performing tasks, taking surveys or watching advertiser videos. Invidi – Provider of addressable television advertising and marketing services to cable, satellite and telco-delivered television carriers.

Stealth 285
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Yes, but who said they'd actually BUY the damn thing?

A Smart Bear: Startups and Marketing for Geeks

By definition, if you're a startup founder you're explicitly not your customer. founder Blogger & Twitter. "If Repeat after me: You are not your customer." — Eric Ries , Lean Startup leader (repeating a conversation with a startup founder). My friend/brother/co-worker/dentist thinks it's a great idea.".

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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). Both of his co-founders worked with him previously and both worked on ad management platforms.

Mobile 282
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Top 29 Startup Posts May 2010

SoCal CTO

But founders need to know how to ask for their advice and when to ignore it. Startup Insights From Paul English, Co-Founder of Kayak - OnStartups , May 10, 2010 I’m just wrapping up several weeks of attending conferences across both coasts. Through advertising or direct sales, these sites harvest intent. It says what?!”).