Advertising Cofounder Continuous Deployment 
Startup Lessons Learned
SEPTEMBER 22, 2008
Either way, you can use any marketing channel thats available to bring in new customers, including word of traditional advertising, SEO, SEM - wherever you can find prospects who are going to find your product addicting. Thats why eBay advertises on search engines, and Facebook doesnt. As far as they are concerned, thats eBays job.
Startup Lessons Learned
NOVEMBER 7, 2008
Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. False negatives would be an issue, but combining ad words with other forms of advertising, such as guerrilla marketing, might yield a more robust answer. Case Study: Continuous deployment makes releases n.
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Startup Lessons Learned
NOVEMBER 13, 2008
It seems your cluster architecture is one of the key architectural constraints making continuous deployment possible. If you cant deploy to 5% of the nodes and check the results, then how would you accomplish continuous deployment? Case Study: Continuous deployment makes releases n.
Startup Lessons Learned
JUNE 22, 2009
Some startups fail because the founders cant have this conversation - they either blow up when they try, or they fail to change because they are afraid of conflict. Although I wish I could take credit for these pivots, the reality is that they were not caused by my singular insight or that of my other co-founders.
Startup Lessons Learned
NOVEMBER 8, 2008
Instead, we do everything possible to validate the founders belief. Most people cant sustain more than a few of these iterations, and the founders rarely get to be involved in the later tries. In order to do this, we have our customer development team work hard to find a market, any market, for the product as currently specified.
Startup Lessons Learned
SEPTEMBER 15, 2008
It was actually my co-founder Will Harvey who taught me to present this data in the simple format weve discussed in this post. More often This logic can be extrapolated to the web world to mean: more users, visiting your site more often, for longer amounts of time to maximize advertising exposure. Buy a higher quantity 2.
Startup Lessons Learned
SEPTEMBER 13, 2008
You declare how much someone clicking an advertisement is worth to you, and then the search engine does its best to get you as many clicks as it can at that price. Case Study: Continuous deployment makes releases n. Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing.
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