Remove Advertising Remove Cofounder Remove Customer Development
article thumbnail

Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

article thumbnail

Top 29 Startup Posts May 2010

SoCal CTO

But founders need to know how to ask for their advice and when to ignore it. Startup Insights From Paul English, Co-Founder of Kayak - OnStartups , May 10, 2010 I’m just wrapping up several weeks of attending conferences across both coasts. Through advertising or direct sales, these sites harvest intent. It says what?!”).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is the Lean Startup Dead?

Steve Blank

Jeff Katzenberg has a great track record – head of the studio at Paramount, chairman of Disney Studios, co-founder of DreamWorks and now chairman of NewTV. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. ” Fire, Ready, Aim. He just hired Meg Whitman. IPOs dried up.

Lean 335
article thumbnail

This Week in Venture Capital – Episode 2

Both Sides of the Table

He’s considering making me the permanent co-host so if you enjoy any of this episode or want to see me on the show on a more regular basis please Tweet @jason and let him know (he asked for direct feedback). I think the best solution for the social networking era is “in-stream&# advertising. But I made it for a reason.

article thumbnail

Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. If you cant find any , maybe that means you havent figured out who your customer is yet. And if you dont know who your customer is, perhaps some customer development is in order?

Demand 167
article thumbnail

Pivot, don't jump to a new vision

Startup Lessons Learned

Each has its own iterative process: customer development and agile development respectively. Some startups fail because the founders cant have this conversation - they either blow up when they try, or they fail to change because they are afraid of conflict. Thats why its so essential to have a co-equal problem team.

article thumbnail

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Either way, you can use any marketing channel thats available to bring in new customers, including word of traditional advertising, SEO, SEM - wherever you can find prospects who are going to find your product addicting. Thats why eBay advertises on search engines, and Facebook doesnt. Seth Godin: How often should you publish?