Advertising Cofounder Direct Marketing 
YoungUpstarts
MAY 8, 2014
Especially in a global economy that is becoming flatter and more competitive by the day, skimping on marketing is not the way to save money, because you’ll quickly find yourself out-publicized and out-advertised by the competition. At RME, we actually used marketing risk as a competitive edge.
YoungUpstarts
DECEMBER 9, 2013
You’d be much better served to use what you know about your customers to create highly targeted and personalized direct marketing campaigns. That’s where word-of-mouth advertising begins. In 1983 he cofounded Direct Mail Express (DME) in Daytona Beach, Florida, with his siblings Mike and Kathy.
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YoungUpstarts
DECEMBER 5, 2013
by Aneace Haddad, CEO & Founder, Taggo. Co-branded cards were invented, combining a Visa, MasterCard or American Express payment brand along with a retailer or airline brand. CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. A new paradigm.
www.usatoday.com
JULY 16, 2012
TaskRabbit has (people) making over $5,000 a month in San Francisco," says Craig Shapiro, founder of Collaborative Fund, a venture-capital fund specializing in sharing sites. Inspired in Zimbabwe The founders of Zimride were inspired by drivers in Zimbabwe, who pick up strangers and give them a lift for a few bucks. Advertisement.
Duct Tape Marketing
MAY 17, 2011
Janine Popick Janine Popick is the CEO and co-founder of VerticalResponse (Inc. 5000 2006-2010), a leading self-service direct marketing provider to over 100,000 small businesses. Janine is VerticalResponse’s CEB (Chief Executive Blogger). All rights reserved.
Steve Blank
OCTOBER 7, 2015
Family relationships influence founders and their startups. Daniella Yacobovsky , co-founder of online jewelry retailer BaubleBar , and Jane Moritz. Daniella Yacobovsky , co-founder of BaubleBar , previously worked at American Capital Securities and UBS Investment Bank. If you can’t hear the clip, click here.
mashable.com
JULY 18, 2012
In January 2006, Google acquired advertising company dMarc Broadcasting for $102 million. Originally founded by PayPal co-founder Max Levchin Slide.com was known as the largest third-party developer of Facebook applications until Google purchased it to “make Google services socially aware.”. dMarc Broadcasting. Slide.com.
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