Remove Advertising Remove Community Remove Customer Development Remove Public Relations
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The Leading Cause of Startup Death – Part 1: The Product.

Steve Blank

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

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Twitter Link Roundup #170 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

The chart above shows age distribution within major social networks and online communities. Bad Customer Development Questions and How to Avoid My Mistakes – [link]. Bad Customer Development Questions and How to Avoid My Mistakes – [link]. Crowdsourced Workforces Rising | Xconomy – [link].

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Lead Generation – A Complete System

Duct Tape Marketing

Public Relations – This includes activities aimed at receiving coverage in traditional media outlets. Online Advertising – This includes the use of pay-per-click platforms, social networks, display ads and retargeting. Create workshops and offer to conduct them for your partner’s customers.

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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

Costs Cost per target – targets can be free (organic traffic, internal lists) or paid (from advertising, purchased lists). I do this by program/campaign so I can compare email campaigns to pure advertising (for example). Good post, -Hakan [link] aprildunford Reply 13. Good post, -Hakan [link] aprildunford Reply 13.

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