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Serial entrepreneur and billionaire Lynda Resnick’s book “ Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business ” provides a fascinating glimpse into the marketing strategies behind brands like POM Wonderful, FIJI Water, Teleflora and the Franklin Mint. image source ).
I began placing advertisements on the website. Would you be interested in advertising on my website?” and I got a handful of advertisers who said yes. To find that buyer, I pretty much contacted the people who were within my sphere of influence within the community of Magic – players, card store owners, people who traded cards.
They will spend time in the most god-awful neighborhood of Manhattan, Midtown West, by gawking at advertisements in Times Square and go shopping at Macy’s in Herald Square. Friendships between families can last generations and often I meet members of the community who can recall a story about or make a connection to one of my grandfathers.
In our 12 Questions blog series, we feature interviews with someone from the crowdSPRING community. For these interviews, we pick people who add value to our community – in the blog, in the forums, in the projects. Plainly – activities that make crowdSPRING a better community. What is your favorite advertisement?
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