Account-Based Marketing vs. Lead Generation: Which is Right for You?
ConversionXL
JUNE 2, 2022
Pre-digital marketing, traditional lead generation involved reaching out to unaware buyers through outbound marketing tactics such as cold-calling, direct mail, or media advertising to introduce them to products or services in the hope of convincing them to convert. But the customer is worth more and the target approach of ABM is warranted.
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