Don't Forget the "Tech" in "AdTech"
Seeing Both Sides
JUNE 27, 2013
Today''s IPO by Tremor Video is seen by many as a harbinger for the adtech community (full disclosure: Tremor Video is a Flybridge portfolio company). One thing that is clear, though, is that the advertising community would be wise to keep an eye on the "tech" portion of "adtech". Rightly so. Agencies are being transformed.
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