Remove Advertising Remove Continuous Deployment Remove Customer Development
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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. If you cant find any , maybe that means you havent figured out who your customer is yet. And if you dont know who your customer is, perhaps some customer development is in order?

Demand 167
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Lessons Learned: Five Whys

Startup Lessons Learned

It seems your cluster architecture is one of the key architectural constraints making continuous deployment possible. If you cant deploy to 5% of the nodes and check the results, then how would you accomplish continuous deployment? The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

I had the opportunity to pioneer this approach to funnel analysis at IMVU, where it became a core part of our customer development process. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. Case Study: Continuous deployment makes releases n.

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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

You declare how much someone clicking an advertisement is worth to you, and then the search engine does its best to get you as many clicks as it can at that price. Those rates gave us a map that told us a lot about our customers; insights that proved stable even when the company grew orders of magnitude bigger. SEM is a simple idea.

SEM 164
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Lessons Learned: Principles of Lean Startups, presentation for.

Startup Lessons Learned

Combined with the technology trends above, it also enables rapid deployment strategies like just-in-time scalability. Customer development. For those interested in getting started with agile or customer development, I thought Id include a few links. Case Study: Continuous deployment makes releases n.

Lean 102
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Business ecology and the four customer currencies

Startup Lessons Learned

Each of these four currencies represents a way for a customer to “pay&# for services from a company. A great product enables customers, developers, partners, and even competitors to exchange their unique currencies in combinations that lead to financial success for the company that organizes them.

Customer 156