Startup Lessons Learned

NOVEMBER 7, 2008

Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. False negatives would be an issue, but combining ad words with other forms of advertising, such as guerrilla marketing, might yield a more robust answer. Case Study: Continuous deployment makes releases n.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. This attention is valuable to yet another set of people: namely, the traditional businesses (see above) who are using marketing to grow, and are looking to advertise to new prospects. Let’s look at a viral growth company, like Facebook.

Customer 156

Customer San Francisco Viral Lean 156

Startup Lessons Learned

SEPTEMBER 15, 2008

If its part of a viral loop, its probably trying to get them to invite more friends (on average). More often This logic can be extrapolated to the web world to mean: more users, visiting your site more often, for longer amounts of time to maximize advertising exposure. Case Study: Continuous deployment makes releases n.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Startup Lessons Learned

MARCH 24, 2009

This is a common problem that results from viral-loop optimization. By copying the exact same registration flow as every other successful viral app, many viral apps completely lose their positioning. But that is not the only source of positioning: brand advertisers have been using packaging and TV ads to do this for years.

Metrics 88

Metrics San Francisco Lean Viral 88

Startup Lessons Learned

JANUARY 27, 2009

Their economics blends elements of the free, advertising-supported, "eyeballs" business with more traditional e-commerce and subscription businesses. I think this is the right way to think about many advertising businesses, like Google AdWords. At a high level, anything that drives virality should be free. Free as inventory.

San Francisco 148

San Francisco Lean Continuous Deployment DC 148

Startup Lessons Learned

SEPTEMBER 13, 2010

Is the company growing because of an amazing viral loop paired with a strong engagement loop? Isn’t it equally possible that this company is spending more money on advertising or marketing than it’s competitors? Is the company growing because of an amazing viral loop paired with a strong engagement loop?

San Francisco 154

San Francisco Metrics Lean PR 154

Startup Lessons Learned

JANUARY 11, 2009

Lessons Learned by Eric Ries Sunday, January 11, 2009 CPI > CPC Google revolutionized advertising by popularizing pay-per-click. Because social networks have generated staggering quantities of traffic without generating as much economic value from traditional advertising models, theres a big opportunity to buy traffic on a new model.

San Francisco 68

San Francisco Social Network Lean Continuous Deployment 68