Multichannel Analytics- Tracking Online Impact Of Offline Campaigns
Occam's Razor
DECEMBER 22, 2008
For most companies radio, tv, newspapers, magazines, catalogs, retail stores, call centers, etc still form a bulk of their business advertising and marketing expenditure. Why should care about offline at all? All these touch points have a online impact (intended or not). Let's get going. Here are some pictures. ft shark.
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