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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

Ask a technical founder about his startup, and he'll proudly describe his stunning software — simple, compelling, useful, fun. Great," I always exclaim, sharing the thrill of modern software development, "so how will people find out about this brilliant website?". We're going to get reviews on blogs.".

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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Not because they have a conversion problem but because they never really nail the product or how to market it. This is not a conversion problem. This is a customer development problem. image source.

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Transitioning from Developer to Software Entrepreneur

Software By Rob

Software by Rob Passionate about Startups and MicroISVs Lessons Learned by a Serial Entrepreneur home about press micropreneurs archives ← The Future of the Web is Small, Academic Earth, Beatles Rock Band, Top Developer Blogs, et al. 95% of developers are comfortable, and probably excel at, being technicians.

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Excellent Showing at 59 Days of Code Startup Competition

Software By Rob

I was a judge at last night’s 59 days of code startup competition here in Fresno. The Categories There were two categories: zero-code and in progress. Zero-code meant you had to start with…um, zero code on day 1. June 23rd, 2010 | Cool News, Links & Reviews Building your startup? See you in 2011.

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Best Of Both Worlds: Mixing HTML5 And Native Code

mobile.smashingmagazine.com

Categories: Coding. Best Of Both Worlds: Mixing HTML5 And Native Code. Advertisement. There are three principal ways to develop a mobile solution: native code, hybrid mobile app, mobile Web app. Despite the latter article, LinkedIn subsequently switched directions towards using more native code.

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Startup Website Reviews – Episode 1: Reviewing CrmInnovation.com

Software By Rob

Reviewing CrmInnovation.com March 25th, 2010 | Website Reviews Building your startup? Luckily several thousand people have decided to stick around and join the conversation. I cover topics that affect software and web startups of all sizes, but mostly relating to startups you can fund yourself. at 12:24 pm Great Review.

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Twitter Link Roundup #77 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Good post about the pitfalls of code refactoring for startups – [link]. Good post about the pitfalls of code refactoring for startups – [link]. helping Twitter-enable Charlie Sheen for a direct-to-fan conversation – [link]. Brilliant and Clever Food Advertisements – [link].