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10 Keys To A Credible and Trusted Internet Web Domain

Startup Professionals Musings

What validates credibility and makes your site memorable in the minds of consumers, and how much does it cost? Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. These are all minimal-cost survival marketing efforts.

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Should Startups Focus on Profitability or Not?

Both Sides of the Table

If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. Internet scale. Cost of Goods Sold (COGS) =. Operating Costs. “COGS” represents the amount that each sale costs you.

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It’s Morning in Venture Capital

Both Sides of the Table

Cloud computing and the open source movements have brought down the costs of starting a company by more than 90%. They need a combination of capital and experience to separate from the rest of the pack – the low cost of starting a business means it is even more vital to become the market leader more quickly.

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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Who are your competitors?

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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. The future of the Internet is video. Production costs have fallen more than 90%. Distribution costs have, too. hours of TV / day.

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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs. You will find that customers discount advertising, and look for user testimonials, online influencer reviews, and return-on-investment examples from industry experts. Incent these early.

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

And if you accept that premise then you have to accept that the future of the Internet will be dominated by video. Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). Much of network television can cost $100,000 / minute to produce.

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