If you build it, they won't come, unless.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
Advertising ?? Yeah yeah, nowadays marketing is about "relationships" and "authority" and other things which cost time but not money. Advertising isn't dead; you can still buy eyeballs. Of course it's not that simple, and many business plans I've seen (unintentionally) omit many of the true costs of acquisition.
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