Multichannel Analytics- Tracking Online Impact Of Offline Campaigns
Occam's Razor
DECEMBER 22, 2008
For most companies radio, tv, newspapers, magazines, catalogs, retail stores, call centers, etc still form a bulk of their business advertising and marketing expenditure. The online channel often, though not always, can be a lower cost channel. today, dec 22 here in Maldives) redirects to. Another example: www.dell.com/tv.
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