Both Sides of the Table

MAY 7, 2013

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. Production costs have fallen more than 90%. Distribution costs have, too. I had written about Mike before but hadn’t disclosed his name.

Video 320

Video Los Angeles Technical Cofounder CTO Hire 320

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. In most cases, it includes: Salaries of sales and marketing teams Advertising spend on acquiring new customers (Search/Display Ads, Social Ads, Sponsorship, etc.) The sum total of these costs divided by the number of new customers gives you CAC.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

Startup Professionals Musings

FEBRUARY 20, 2019

What validates credibility and makes your site memorable in the minds of consumers, and how much does it cost? Until the company name is a famous brand, you are the brand. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue.

Affiliate 221

Affiliate Advertising Technical Review Social Network 221

YoungUpstarts

AUGUST 28, 2020

While starting a new dental practice, you need to finalise practice name and tagline for it. Ensure to get the proper brand name as it is essential for your practice’s recognition. Also, register a domain name for your dental website that suits your business name. Social Media Advertising.

Marketing 200

Marketing Social Media Startup SEO 200

Startup Professionals Musings

FEBRUARY 24, 2019

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. At any rate, “buzz-worthy” and “viral” are marketing illusions that cost big money to create, and these are only the beginning. That’s a double death wish. Marty Zwilling.

Viral 268

Viral Marketing SEM Campaign 268

Startup Professionals Musings

AUGUST 11, 2013

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. At any rate, “buzz-worthy” and “viral” are marketing illusions that cost big money to create. Here are three elements of most viral marketing campaigns: Hire brand evangelists.

Viral 249

Viral Marketing Entrepreneur SEM 249

Startup Professionals Musings

DECEMBER 1, 2014

Predictive advertisement targeting. Without predictive targeting, a retention campaign may cost more than it gains. With costs escalating in healthcare today, it’s more important than ever to determine which patients are at risk of developing certain conditions, like diabetes, asthma, heart disease, and other lifetime illnesses.

Analytics 257

Analytics Entrepreneur Retention Social Media 257

YoungUpstarts

NOVEMBER 2, 2020

As Trinity Mirror and Ipsos Connect found in a study, almost half of consumers have a general distrust of brand and 69 percent specifically distrust their advertising. REASON 2: You Need to Gain the Efficiencies to Be Cost-Competitive. He has been named by IDG as one of the “Top 10 Digital Transformation Influencers to Follow Today.”

Valuation 264

Valuation Technical Review Revenue Operations 264

Both Sides of the Table

NOVEMBER 14, 2017

MakeSpace (as he named it) would help you get your excess goods into low-cost warehouses. As companies get this initial customer feedback on their product they start to have to ask harder questions about unit economics: How much does it cost us to acquire a new customer? How profitable is my product or service?

Operations 286

Operations New York City Technical Review Startup 286

Both Sides of the Table

JUNE 6, 2012

When you have limited distribution, the costs of distributing media are so prohibitive that only the largest of media producers (and distributors) are relevant. That couldn’t happen without the advent of lower cost production & distribution. Production costs have plummeted. Why is that? Even a hundred.

Media 302

Media South Korea Distribution Technical Review 302

Startup Professionals Musings

NOVEMBER 17, 2021

Predictive advertisement targeting. Without predictive targeting, a retention campaign may cost more than it gains. With costs escalating in healthcare today, it’s more important than ever to determine which patients are at risk of developing certain conditions, like diabetes, asthma, heart disease, and other lifetime illnesses.

Analytics 248

Analytics Retention Social Media Startup 248

Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. He took out an ad in the Yellow Pages (it was the early 80′s, pre Internet), which cost him $1,000 / month for a half-page ad. Shopping.com. The Wedding Channel.

Product 350

Product Tuvalu Dilution Incubator 350

ReadWriteStart

NOVEMBER 30, 2021

Contrary to popular belief, a brand is more than a recognizable name and logo that distinguishes you from competitors – it’s the impression you leave on the customer. Of course, brands do use assets like logos, colors, fonts, voices, and names to accomplish this, in part. Choose a Brand Name. People want to find you online, too.

Developer 159

Developer Marketing Social Media Startup 159

Duct Tape Marketing

AUGUST 30, 2024

With AI evolving fast, attention spans shrinking, social media algorithms constantly changing, unpredictable ad costs, and tighter privacy rules, it’s easy to get caught up in the latest "quick fixes." Certainly, it's advertising and all the things that create awareness. Are we fun? Are we very serious? Are we analytical?

Marketing 91

Marketing Retention Algorithm Advertising 91

The Startup Magazine

MARCH 7, 2022

Hidden costs. For example, if you want to build a website for free on a platform like WordPress, you’ll usually have to deal with someone else’s advertisements on your finished website. If you want your website to have a specific feature, like auto-playing video, you may or may not be able to get it. Internal teambuilding.

Web Development 156

Web Development Hosting Web Reputation 156

Steve Blank

SEPTEMBER 5, 2018

Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. And if their initial guesses were wrong, they needed a process that would permit them to change early on in the product development process when the cost of changes was small – the famed “pivot”. Then one day it was over. IPOs dried up.

Lean 335

Lean Burn Rate Startup IPO 335

YoungUpstarts

JUNE 11, 2017

Facebook offers a great way to advertise to targeted demographics and offers a platform to engage with your new and existing customers. Promotional merchandise or print advertising is a great marketing tool for exhibitions, pop up shops and targeted event marketing. Don’t dismiss traditional marketing methods. Build a database.

Database 164

Database Software Review Dividend Social Media 164

Up and Running

JULY 7, 2021

Create a brand name. The first thing you should choose is your brand name. It could be relevant to the eCommerce business itself like the way Woocommerce and Shopify iterated on online shopping terms for their brand names. Whichever name you choose, just make sure to follow the SSS rule. Keep your brand name short.

eCommerce 149

eCommerce Social Media Naming Technical Review 149

VC Cafe

JUNE 26, 2023

Makes sense, as companies can adopt a SaaS model and not require huge scale to monetise via advertising. Will Google cannibalise its advertising business in a generative AI search world, or will ads be inserted into generated results? Much of it today belongs to Algolia. Finally, there’s competition.

Generative AI 174

Generative AI Search ChatGPT Technical Review 174

The Startup Magazine

SEPTEMBER 18, 2020

The advantages of traditional marketing are vast, and some of them include: Low Cost. Marketing is one of the biggest financial burdens for your business, but digital marketing is lower in cost than traditional options. Email marketing, online advertising campaigns and social media cost a fraction of the traditional methods.

Marketing 179

Marketing Social Media PPC Technical Review 179

ConversionXL

MARCH 18, 2019

That’s when you end up with boring or lazily written, text-heavy advertisements that do nothing to persuade readers. Real success stories from genuine customers grab prospects’ attention, especially as more and more tune out traditional advertising. For some, it can be tempting to feature the “big name” client in your case study.

B2B 134

B2B Non-disclosure Agreement Technical Review Naming 134

ReadWriteStart

MARCH 8, 2021

You could invest in marketing and advertising. Marketing/advertising channels. Most of your new visibility will stem from your marketing and advertising efforts. A catchy name goes a long way to cement your brand in people’s minds, but you’ll also need the help of brand differentiation to distinguish your company from others. .

Startup 127

Startup Retention Acquisition Agile 127

Startup Professionals Musings

FEBRUARY 6, 2019

Predictive advertisement targeting. Without predictive targeting, a retention campaign may cost more than it gains. With costs escalating in healthcare today, it’s more important than ever to determine which patients are at risk of developing certain conditions, like diabetes, asthma, heart disease, and other lifetime illnesses.

Analytics 177

Analytics Retention Social Media Campaign 177

crowdSPRING Blog

DECEMBER 13, 2018

Branding is a process designed to develop, among other things, a unique business name and custom logo design for a company, product, or service. But branding isn’t solely about tangible concepts like a company’s name and logo. The goal of the branding process is to build awareness and loyalty.

Marketing 162

Marketing Charlotte Naming Design 162

YoungUpstarts

OCTOBER 15, 2018

A style guide might include: How you want your business name presented (for example, “ABC Electronics, Inc” vs. “ABC Electronics:”). Hyphenation of certain words (such as “well being” vs. “well-being”). To gain greater exposure online, you may need a little help from the almighty dollar.

Social Media 210

Social Media Media Technical Review Channel 210

YoungUpstarts

MARCH 1, 2018

Facebook is an advertising platform. We’ll have to accept Facebook as largely an advertising platform. Messaging apps are actually the #1 social media trend advertising and marketing executives say they’ll be focused on for 2018. People mistrust companies, products… you name it. That’s as it should be. Like these: 1.

Small Business 187

Small Business Marketing Technical Review Social Media 187

YoungUpstarts

JULY 16, 2019

According to tech recruiters , 2019 has brought a handful of tech jobs to the forefront, such as cyber security engineering, AI/machine learning and data scientists, to name a few. Tech companies need advertising, marketing, public relations, and technical sales professionals. Much of this was attributed to the low cost of living.

Canada 167

Canada Hiring Artificial Inteligence Software Developers 167

ConversionXL

MARCH 6, 2019

They also come with higher costs and LinkedIn-specific platform limitations. Video content allows advertisers to tell a more complex story than text or images alone. That means that there’s plenty of business to be won—even if LinkedIn views come at a higher cost (more later). It also has high engagement rates.

Video 129

Video B2B Technical Review Campaign 129

Duct Tape Marketing

SEPTEMBER 4, 2024

Initially, Joe believed that cutting costs and lowering prices would build client loyalty, but he learned that true service isn’t about slashing prices. Train your AI models at twice the speed and less than half of the cost of other clouds. The surgery doesn't cost hardly anything.

Cloud 87

Cloud Bankruptcy Widget Kansas City 87

ConversionXL

JANUARY 21, 2019

Hidden costs : If you purchase something online, you expect the delivery driver to arrive at your door and deliver the item you ordered at the price you paid—no questions asked. Hidden or unexpected costs anger consumers. ConvertKit faced backlash when they announced a planned name change to “Seva.” Apologize publicly.

Software Review 125

Software Review Social Media Demand Advertising 125

The Startup Magazine

JUNE 17, 2021

The meteoric rise of social media has provided online businesses everywhere advertising opportunities on a global scale, for free! Even if you have been diligently tending to your outgoings from the very beginning, there is every chance you might still be able to cut costs even further. Making a Name for Your Business.

Analytics 179

Analytics Technical Review Social Media Software Review 179

ReadWriteStart

JULY 7, 2021

The entrepreneurs can reduce their operational costs significantly – by utilizing advanced technologies like autonomous vehicles, drones, and robots for courier delivery. Analyze the financial details such as the cost per conversion (CPC) and Return on Investment (ROI). . Why would courier service apps always be in high demand?

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

YoungUpstarts

DECEMBER 7, 2017

While many think about crowdfunding as a top-line sales number, it’s critical to evaluate all the costs associated with the campaign, as the balance between raise and spend absolutely factors into your outcomes. One of the first non-product costs is building out your campaign and website.

Campaign 145

Campaign San Francisco Technical Review Flash 145

ConversionXL

JUNE 23, 2020

Advertorials are long-form paid ads, presented as informative articles—hence the name, a blend of “advertisement” and “editorial.”. Roughly a quarter of Internet users block advertising, meaning that one in four paid ads never reaches the intended audiences. Estimate publishing costs. A loophole to get past ad blockers.

Technical Review 105

Technical Review Software Review Audience Advertising 105

NZ Entrepreneur

OCTOBER 16, 2024

When Paul McKernan wanted to expand his business to the UK and USA by adding.com as a domain name, he was met with an extortionate cost. was available as a domain name so happily set it up. So I decided to add dripsocks.com as a domain to use, but this name had already been purchased by someone else.”

Naming 95

Naming New Zealand Founder Advertising 95

The Startup Magazine

JUNE 18, 2020

The popularity of cost-per-lead advertisements, or CPL ads, is on the rise, and many businesses and companies are incorporating this type of advertising campaign into their digital marketing strategy for a good reason. The CPL One affiliate marketing platform works on a cost-per-lead model. How can you start advertising?

Affiliate 100

Affiliate Software Review Product Marketing 100

ConversionXL

FEBRUARY 26, 2020

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. How are they arriving at our website? we would never get a clean report. utm_source.

Analytics 118

Analytics Campaign Email Channel 118