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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. Our sections are: #1: Facebook Advertising/Marketing ROI Challenge: You're Thinking Wrong. #2:

Metrics 165
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

The spread between your LTV and blended CPA determines either your profitability or your rate of growth, and a high valuation depends on balancing these two factors. To the extent that you have good word-of-mouth, activation or retention, these factors tend to drive down your CPA or drive up your LTV, and so are nice bonuses.

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Curation Through Connection: Why Marketers Should Look Beyond Just Data

YoungUpstarts

Today’s era is defined by highly targeted, personalized advertising based on characteristics that brands and businesses can identify about you, me or anyone else on the internet. If consumers are going to reject this brand of ‘personalization,’ companies need to now find less intrusive, more authentic ways to connect with customers.

Curation 147
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Monetizing Social Networks: The Four Dominant Business Models and How You Should Implement Them in 2010

venturedig.com

In social networking, they’re ever-changing, backed by eye-opening revenue and have very little documentation. Reason : as soon as someone sits down to outline ways social networks can be monetized, another model emerges, and another model ceases. The middle man is called an ad network.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I believe that many social networks confused this idea.

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How To Close The Books on Your Startup

mashable.com

Additionally, closing a business the ‘right way’ ensures the network, reputation, goodwill and momentum you’ve built with the first company can be gracefully transitioned to future projects. Your strength as an entrepreneur and business leader depends heavily on the caliber of your network. Close Just Like You Opened. 5 Comments.

LLC 68
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Is It Too Late To Start A Podcast?

Duct Tape Marketing

He is a CPA and was formerly the Business Manager and Director of Live Events for Midroll Media. Podcasts are and will continue to be an amazing marketing tool that gives you a way to build a community and gives you a platform to advertise your products and services. Key Takeaway: It seems like everyone today has a podcast.

CPA 100