abovethecrowd.com

JULY 8, 2010

“It’s funny how fallin feels like flyin, for a little while…” - Jeff Bridges, Crazy Heart Soundtrack On July 1st, Google announced its intention to acquire ITA Software. ITA owns a primarily B2B airfare search and pricing system called QPX.

Vertical 51

Vertical Revenue B2B Search 51

andrewchenblog.com

JANUARY 28, 2010

CPM/CPA/CPC) What do the intermediate metrics look like? Basically, you end up with a media buying matrix that looks something like this: Source Ads bought CTR Clicks Signup % Upload pic Users Cost CPA Google 1M 0.50% 5,000 20% 50% 500 $5,000.00 $10.00 At worse, it’s easy to lose a ton of money, if the CPA exceeds the LTV.

CPA 51

CPA Retention Viral Acquisition 51

Occam's Razor

MARCH 7, 2016

There is no doubt that if you do something that catches fire (I refuse to use the v word), these rented platforms can really reach massively move people than you can all by yourself (often, you can't even get that reach with paid advertising). Did you notice I'm using the borders to "guide" your eye to look vertically?

Analytics 60

Analytics Marketing Metrics Audience 60