A Smart Bear: Startups and Marketing for Geeks

APRIL 15, 2014

My daily life consists of (a) setting the strategy and rationale of the Engineering & Innovation department, based on a mixture of vision, data, and the needs of the rest of the company, (b) participate in doing the same for the whole company, (c) hire, (d) manage the managers whose teams execute the real work.

CTO Hire 266

CTO Hire RSS Cofounder Algorithm 266

Gust

APRIL 20, 2014

The most common ones I see and salute are CEO, CFO, and CTO. The more conventional VP of Marketing role should cover branding, as well as other marketing advertising, design, public relations and customer service requirements. More executives, or other more creative titles are seen as a big red flag. Chief Risk Officer.

CTO Hire 171

CTO Hire Fractional CTO Angel Investor Public Relations 171

SoCal CTO

SEPTEMBER 20, 2011

Startups that come to me and ask me to sign an NDA in order to get Free Startup CTO Consulting really are missing it. "We are doing something in mobile advertising." The Top Five Reasons Entrepreneurs Should Learn About IP Law What Can a Well Drafted Contract Do For Your Company? " Ummm. "Good luck with that."

NDA 211

NDA Stealth Intellectual Property Non-disclosure Agreement 211

SoCal CTO

SEPTEMBER 20, 2011

Startups that come to me and ask me to sign an NDA in order to get Free Startup CTO Consulting really are missing it. "We are doing something in mobile advertising." The Top Five Reasons Entrepreneurs Should Learn About IP Law What Can a Well Drafted Contract Do For Your Company? " Ummm. "Good luck with that."

NDA 198

NDA Stealth Intellectual Property Non-disclosure Agreement 198

ReadWriteStart

FEBRUARY 1, 2012

"Our plan is to have seven figure revenues and be profitable by Q3, in addition to to seven new hires by end of the year," he says. Anthony Favazza, CEO of DiningCircle has hired a CTO that will be overseeing a rebuild of our product in early 2012. Current customers have helped to improve our analytics.

St. Louis 118

St. Louis CTO Hire Fractional CTO Entrepreneur 118

The Next Web

MARCH 10, 2013

This is a guest post by Chris Hollindale, co-founder and CTO of Hasty. It could be anything: over the last few days I’ve had ideas for new product features, potential advertising campaigns, strategies for hiring the right type of people to fit into our team, and ways of creating the company culture we want to build.

Entrepreneur 140

Entrepreneur Fractional CTO CTO Hire Stealth 140

www.inc.com

OCTOBER 23, 2010

500|5000 Conference Honorees Resources Press Apply 2011 ); Topics > Leadership and Managing > Human Resources > Job Descriptions > How to Hire a CTO When its time to add a technologist to your slate of executives, what are the best practices to follow? Some companies have a CTO focused on operations under the CIO.

Fractional CTO 42

Fractional CTO CTO CTO Hire Hiring 42

Rob Go

SEPTEMBER 3, 2012

[link] – Not a meetup, but a great mentorship program started by serial CTO Sean Lindsay. Scaling Companies To Watch (ie: probably hiring). Dataxu - Demand Side Platform for Real Time Ad Buying. Nanigans – Facebook Advertising Platform. Just hired Yahoo’s VP Media Sales. Talk to Matt Malatesta.

Boston 72

Boston Community CTO Hire Cofounder 72

View from Seed

MARCH 22, 2016

Reporters aren’t here to advertise for you. You have a new hire (if they’re not the CEO or CTO, reporters probably won’t care). Here three things that never work. Your product launch. You did it! You’re finally on the App Store! Your Android version debuts soon! Start the presses! … Your app launching is not the story.

Seed Stage 120

Seed Stage San Francisco Startup CTO Hire 120

Startup Lessons Learned

SEPTEMBER 13, 2008

You declare how much someone clicking an advertisement is worth to you, and then the search engine does its best to get you as many clicks as it can at that price. Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing. SEM is a simple idea.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

Startup Lessons Learned

SEPTEMBER 15, 2008

More often This logic can be extrapolated to the web world to mean: more users, visiting your site more often, for longer amounts of time to maximize advertising exposure. Buy a higher quantity 2. of higher priced items 3. September 15, 2008 9:12 PM Hitchens said.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

This is going to be BIG.

MARCH 1, 2010

Content companies, for example, should be able to amass traffic and sell advertising on a bootstrapped budget before they come close to seeking equity financing—because you can, and because that’s the market expectation and that’s what your competitors are already doing. Maybe you meet a CTO who is tired of working with ad agencies.

New York City 114

New York City New York Startup Burn Rate 114

adamac.blogspot.com

MARCH 9, 2010

Ever met a CTO/VP Engineering or CEO/CTO? If youre highly technical and drive the technology vision of the company, people will get it without you tacking on the CTO title. It follows that an "idea guy" who "just needs to hire a few engineers" probably isnt running a tech startup. Yeah me neither.

Technical Review 41

Technical Review CTO Hire Fractional CTO Startup 41

Steve Blank

JULY 30, 2009

If that’s you, by all means hire a VP of Sales with a great rolodex and call on established mainstream companies – and ignore the rest of this post. Little did they know, that he was also the CTO and the person responsible for making all tech decisions Folklore has some interesting stories about Burrell Smith ( [link] ).

Silicon Valley 146

Silicon Valley RSS California Customer Development 146

www.entrepreneur.com

SEPTEMBER 22, 2011

Answers Ask Entrepreneur Home Business Operations Business Opportunities Sales & Marketing Advertising & PR Finance & Accounting Franchises Home Business Human Resources Internet/E-Commerce Legal Issues Starting Up Technology Most Recent Answers How Can I Streamline My E-Commerce Operation? Young Entrepreneurs How I Did It: The TOMS Story.

Sweat Equity 55

Sweat Equity Equity Fractional CTO CTO 55

Duct Tape Marketing

DECEMBER 14, 2017

He started Stackify to solve the biggest challenge he had as the CTO of VinSolutions, so Matt, thanks for joining me. I was that hired gun in some senses. He’s been a developer/hacker for over 15 years, and he sold his first startup, VinSolutions for $150 million. We’re going to ask him exactly how he did that. Absolutely.

Kansas City 62

Kansas City CTO Hire Las Vegas Software Developers 62

Austin Startup

MAY 29, 2019

The brands were to provide the market-development funds (MDF), or the co-op advertising, to support the retailer in that endeavor (co-op advertising dollars are as high as $50 billion in the US to a staggering $520 billion worldwide according to sources that The Altimeter Group has cited). The retailers were to provide the audience?—?and

Networking 48

Networking Fractional CTO CTO Hire B2C 48

Up and Running

MAY 23, 2016

If you don’t yet have a team yet, list the roles you need to hire for. If you don’t yet have a team yet, list the roles you need to hire for. Even though Konstantinos Bratanis, co-founder and CTO of Goodvidio, and his partner started the business with their own hard-earned money, they were able to eventually raise VC funding.

Software Review 74

Software Review Software Delaware Forecast 74

Duct Tape Marketing

AUGUST 10, 2017

John Jantsch: I’m sure this has changed of course but if somebody were going to ask you today what’s still hard about where you are now, what’s the hardest part about business for you particularly in the stage it’s in? Landon Ray: Let’s see, what’s hardest, advertising and making paid marketing work.

Software Review 51

Software Review CTO Hire Fractional CTO Software 51

www.geekwire.com

JULY 10, 2012

Advertise with GeekWire. The company is hiring 300 employees in 2012, particularly software engineers with talent in key areas such as interactive analytics, mobile applications, internet scale distributed systems, high performance graphics, user experience and human oriented design. . -->. GeekWire Events. Startup Resources.

Venture Capital 42

Venture Capital Seattle Cofounder Software Engineering 42

Up and Running

OCTOBER 8, 2015

You don’t know what kind of marketing messages and advertising will work. Or, your target market might be a certain type of employee at another company, such as a CTO or head of marketing. centric resource, but a fantastic site for information on specific industries: hiring and expense trends as well as industry sizes.

Marketing 60

Marketing CTO Hire Forecast Finder 60

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Thats why eBay advertises on search engines, and Facebook doesnt. For Neopets, its simply a side-effect of their game-like product design.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Steve Blank

OCTOBER 10, 2023

Unless you can translate how your skills provide commercial value, you won’t get hired. Meanwhile, three years before I left the Agency I had done a cold outreach on LinkedIn to the person I suspected was the hiring manager for a job advertisement for a company that I liked. You will get asked a question like this.

Government 196

Government CTO Hire Technical Review Advisory Board 196

This is going to be BIG.

MAY 19, 2010

That's why hiring at the stage that our companies tend to be at is a unique proposition.one that can seriously create or destroy a ton of value. Because this is so important to our companies, we've been spending a lot of time trying to figure out how we can add more value on this front. That's the way a lot of this stuff goes.

CTO Hire 99

CTO Hire Hiring Portfolio Early Stage 99

crowdSPRING Blog

NOVEMBER 11, 2011

Report: Search To Dominate Mobile Advertising By 2015 – [link]. Graphic Design Basics Part 2: Design Principles – [link]. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template tco use today) – [link]. Pandora CTO Reveals Half of The U.S. – [link].

Social Media 94

Social Media Small Business Design CTO Hire 94

www.huffingtonpost.com

MAY 10, 2011

Ive occasionally worked with executive recruiters, for example in hiring a CTO for my first company, Eve.com. This time, I decided to handle the process myself. To sum up, heres what I would do again as a non-technical founder looking for a technical co-founder or CTO. Shes going to have a big impact on Minteds future.

CTO 43

CTO CTO Hire PHP Cofounder 43

crowdSPRING Blog

FEBRUARY 22, 2013

Hire slow, fire fast” is not only overused–it’s also complete b t.” Obama CTO Harper Reed on Keeping Sane in a High-Pressure Environment – [link]. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template to use today) – [link]. ” – [link].

Social Media 105

Social Media Small Business CTO Hire Design 105

Startup Lessons Learned

JUNE 22, 2009

As the CTO/VP Engineering, I was the worst offender. Because you are pushing your damn conference all the time. I am so sick of your tweets it's advertising 24/7. Thats why its so essential to have a co-equal problem team. The more work youve sunk into a product or vision, the harder it is to let it go.

San Francisco 167

San Francisco Lean Continuous Deployment Agile 167

ConversionXL

OCTOBER 4, 2018

Judah Phillips, the co-founder and CTO of Vizadata and founder of SmartCurrent , explained: We already live in a world of “real-time” predictive analytics. A simple predictive analysis is your arrival time in Waze. That’s true whether you plan to license software or hire an outside organization. customer churn.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

Guy Nirpaz

FEBRUARY 4, 2011

The original discussion is about the future of internet marketing and advertising, see here ). Hiring great people and building great teams is not trivial. However, there is one very simple rule I follow about hiring great talents: good people like to work with good people! The phrase in the title is not original, I admit.

CTO Hire 71

CTO Hire Social Network Hiring Advertising 71

David Teten

OCTOBER 1, 2015

The reality however is that entrepreneurs should only play the equity game with newer, very focused firms that specialize in this practice and not traditional work for hire or a blend. Development firms that advertise part equity and cash are simply not mature in defining their model, and thus they have no business taking stakes in others.

Software Developers 60

Software Developers Software Development Software Review Technical Cofounder 60

www.collegemogul.com

OCTOBER 23, 2010

We spent a lot of time asking everyone we knew if they knew anyone who would be looking to intern with a startup. We’ve had some success with hiring interns for fashion design and editorial work, so we were hoping to replicate that with a coder, even in basic HTML, CSS and PHP. On a bootstrapped budget free is great.

Technical Review 40

Technical Review Web Development Web Developer 40

Duct Tape Marketing

SEPTEMBER 5, 2019

Jono Bacon: So we tend to see a lot, particularly online, where people are coming up with all of these hacks and approaches to … You know, examples that you gave, like social media, content, advertising, all of these pieces. It’s part of the product.” They answer a question. We really appreciate it.

Community 73

Community Social Media Africa Kansas City 73

Up and Running

MARCH 11, 2015

We actually advertise on Facebook, and it works really well. Are you doing advertising? If you wanted to advertise that you’re selling something, or you’re looking for a job, you want to put a job posting up there. That’s when they started to pull away the 14-34 year olds from Myspace. What does that look like?

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60

techcrunch.com

OCTOBER 23, 2010

Inevitably, the excuses begin: I need to hire people to build the product. In later posts I’m going to get into more detail on specific topics like hiring, raising money, what types of ideas have the potential to get big, finding your founders, and the like. Like I said, forget everything else and just get your product out the door.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

blog.expensify.com

APRIL 24, 2012

Update: The end is near, Expensify is hiring a.NET programmer! As you might know, we’re hiring the best programmers in the world. If you are a startup looking to hire really excellent people, take notice of.NET on a resume, and ask why it’s there. Expensify Blog. Expense Reports That Don't Suck. Sjoerd Franken.

Java 107

Java PHP Software Review Coder 107

crowdSPRING Blog

MAY 12, 2010

Legal Contracts for Software Developers Who Hate Contracts (w/free contract template to use today) – [link]. Legal Contracts for Graphic Designers Who Hate Contracts (w/free contract template to use today) – [link]. Video: Adobe CTO calls out Apple over Flash – [link].

Social Media 94

Social Media CTO Hire Fractional CTO Small Business 94