Remove Advertising Remove Curation Remove Distribution
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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. But distribution is now unlimited. Not so fast.

Video 339
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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

asymmetry, real-time, curated RSS / link-sharing]. AOL was controlled by one company and the Internet was distributed. billion in annual subscription revenues not including advertising or eCommerce). They controlled distribution to the masses. What I want to answer with this post (long though it may be) is: Why did Web 2.0

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Using affiliate marketing and the Internet to boost your company’s revenue

The Next Web

Rick Boerebach is a co-founder of ZEEF.com , a curated link directory built by passionate experts. Word of mouth advertising has a higher conversion rate than your own advertising, because a third party doesn’t seem to profit from selling the product or service to you.

Affiliate 134
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I covered that topic in my Twitter is RSS post.

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10+ Trends: Recap of 2011 and What’s Next…

thebarefootvc

Mobile advertising became more targeted and user friendly by adapting to the small screen — but advertisers are slow to adopt , with much upside still to come. Applications such as Xtify , Local Response , and Placecast provided turnkey mobile solutions for retailers to target consumers. What’s Next in 2012….

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Requests for Startups in 2024

VC Cafe

AI to make IRL matches – What if you could chat with a bot that learns about you on a deeper level and uses this information to make a curated set of matches? What’s missing is the last mile — distribution, customer journey design, guardrails and workflow automation.

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How to Write a Business Plan for a Subscription Box Service

Up and Running

Lots of new box companies have trouble ironing out the kinks in their process: their customer can’t easily unsubscribe, their boxes just aren’t exciting or well-curated, and more. It can be tempting to think that you’re going to advertise to everyone everywhere—but that’s a huge and fairly unnecessary expense. Future plans.