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At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Building content is costly and time-consuming.
At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Building content is costly and time-consuming.
YouTubers, bloggers, Instagrammers, and other social media influencers are dominating the world of advertising and brand endorsements. But does this mean that influencer marketing is taking the place of traditional advertising? These could range from Twitter lists, to niche communities, Klout, LinkedIn pro finder and others.
They’re pulling in the list of human curated list of successful local businesses and showing those right in the knowledge panel. I think over the years the Google hotel finder has eaten a ton of organic traffic that’s now part of a — sort of a paid inclusion product.
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