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Why Some Startups Win

Steve Blank

His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. Help Engineering understand customer needs.

Startup 329
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3 Compelling Product Packaging Design Strategies To Turn Millennials and Gen Z Into Zealous Advocates

crowdSPRING Blog

Great product packaging design is the first tangible experience your customer has with your product. In many cases, it’s what draws them to your product in the first place. Product packaging can make or break product sales. This includes your company’s name and logo design.

Design 50
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Branding Secrets Of The World’s Best Brands

crowdSPRING Blog

The name of your company and your logo are two creative elements of your brand, but your brand is much more than the name and logo. A brand is the sum total of the experience your prospects and customers have with your company. A Brand Should Have A Good Name and Logo.

Naming 123
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10 Tips for Startups and Small Businesses on Naming Your Company

crowdSPRING Blog

If you need help or simply don’t have the time (it took us nearly 50 hours to name “crowdSPRING&# ), you can leverage crowdSPRING’s community of more than 64,000 designers and writers to come up with your company name or a product name. Brainstorm to identify name possibilities.

Naming 120
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How to Start a Fulfillment by Amazon (FBA) Business—and Get it Right

Up and Running

A proven traffic source for your initial set of sales, from a group of customers who know that they should be leaving reviews. A method that allows you to follow up with your customers to increase the sales you make, and ensure that your happy customers are going to leave reviews. Product images. Call to action.

PPC 60
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Empathic Design: Mapping Your Brain, Brand, and Data

ConversionXL

In practice, however, empathic design seeks to identify latent customer needs in order to create products or messaging that customers didn’t even know they wanted. Mainly, you’re going to want to a gather a decent sample of people who have bought from you before (generally, we like repeat customers).

Design 48
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LinkedIn's Series B Pitch to Greylock: Pitch Advice for Entrepreneurs

reidhoffman.org

But with so many investors still licking their wounds from the dot-com bust, many focused on proven business models, such as advertising or e-commerce. An understanding of product-market fit? What’s your differential business strategy? Your differential growth strategy? Your differential product?