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6 Keys to Attracting Customers Based On Social Needs

Startup Professionals Musings

Yet, these days, I am seeing overwhelming evidence that customer buying decisions, especially with consumers, are often based on emotional and psychological factors , including passions from others, your experience, and social relationships. Most experts agree that these people now create and grow more trends than classic push advertisements.

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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. Customers won’t buy what they can’t find or don’t understand. Customers need supporting approvals to fully benefit.

Product 354
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Why You Should Be Doing Product Discovery

YoungUpstarts

Before rushing to build your concept to push out to consumers, it’s important to first undertake product discovery. Product discovery is the purpose of identifying the smallest amount of software needed to determine market value. Notably, this occurs prior to building the Minimum Viable Product , or ‘MVP’. How is it done?

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NextView’s Investment in Sincera: Simplifying Digital Advertising with Metadata

View from Seed

But it was the glowing endorsement from industry peers of Mike and Ian as a “can’t miss duo” and “the absolute best ad tech product people” which resounded during our diligence. Their recent partnership with The Trade Desk to develop a Made-for-Advertising (MFA) detection model is an example of Sincera’s collective ethos.

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How Startup Company Inflatable Anything Is Changing The Custom Inflatable Industry

YoungUpstarts

The custom inflatable industry has been growing at an exponential rate in recent years. Whether it’s a finishing arch for a marathon, or a replica of a business’s latest product, inflatables seem to be the newest trend. This company really can make any custom inflatable. Who Are Inflatable Anything? The Process.

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8 Initiatives To Heighten Your Customer’s Experience

Startup Professionals Musings

Most leaders agree that poor customer service is a business killer today, in terms of lost customers, reduced profits, and low morale. Yet the average perception of customer experience has not improved. You have to start with hiring only people who are willing and able to make serious customer service happen.

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7 Keys To Making Many Millions In A Business You Love

Startup Professionals Musings

Look for real problems to solve, like losing weight, staying healthy, or gaps in a popular product line. Today it more often means a “trusted friend” who seems real, visible, and doesn’t “push” products. Provide website forums to help customers solve their own problems. Position yourself as an expert. Automate to the max.