Remove Advertising Remove Customer Remove Product Name Remove Sales
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Why Some Startups Win

Steve Blank

His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. Educate our sales channel(s).

Startup 329
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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. One thing we learned early on talking to Basecamp customers: Many of them didn’t even know that the app was called Basecamp.

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more.

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7 Must Have Features If You Sell Products Online

Entrepreneurs-Journey.com by Yaro Starak

I didn’t buy from Zappos last year, but I did go a little crazy at Australian stores like TheIconic.com.au , which has been doing an advertising blitz locally in Australia to spread awareness via billboards and bus ads. The Customer Shopping Experience. Customer Support In Multiple Formats. One Click Purchases.

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Startup Marketing: The Nine Levels of Traffic Quality

Software By Rob

Traffic Quality By “quality&# I mean the following: how close each visitor is to your ideal customer, and how much of a relationship you have with that visitor. High quality traffic means each visitor is very close to your ideal customer and they know and trust you. Is it so low because it’s advertising? Is this bad?

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The Advanced Guide to Holiday Testing

ConversionXL

Of course, some industries are more affected by the holiday season than others… In 2015, eMarketer predicts that total retail sales will increase 5.6% while online retail sales will increase 13.9%. Thanks largely to Christmas and Boxing Day, late December is also a peak time for eCommerce sales. Tweet It!]. We don’t know.

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Sell More By Using The Frequency Technique!

Mike Michalowicz

You see, the likelihood is far greater that you will reach for that bottle of Pepsi because you are familiar with the product name, even if it is costs more than the generic brand. And let’s face it, the product has to cost more, in order to pay for all those ads! In time, you will reap the rewards! The Long Run.