Both Sides of the Table

JANUARY 12, 2014

They had a viral promotional technique that encouraged your friends to download their app to watch a video they posted and a channel (Facebook) that was trying to grow its video audience. I was talking with a colleague once about how videos go viral. Look at Viddy & SocialCast. But it wasn’t to be. Underbelly.

SEM 379

SEM Viral Marketing Widget 379

Startup Lessons Learned

DECEMBER 14, 2009

Lessons Learned by Eric Ries Monday, December 14, 2009 Business ecology and the four customer currencies Lately, I’ve been rethinking the concept of “business model&# for startups, in favor of something I call “business ecology.&# Let’s begin with the four customer currencies. And this is true outside of games.

Customer 156

Customer San Francisco Viral Lean 156

Both Sides of the Table

MAY 23, 2012

Try charging customers for your product when you have 12 competitors giving the product away free finances by $20 million of VC. This world of local meets retail meets digital advertising portends to technology disruption and with it VC opportunities. Businesses are also one-click from advertising through Google and now Facebook.

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

YoungUpstarts

OCTOBER 4, 2015

Nor to achieve the greatest “virality” in our digital campaigns. Rather, it is this: “How can we better reach prospects, convert them to customers, and serve their interests through social media?”. Companies should provide delightful and memorable experiences to customers. Defining Social CRM. The Social CRM Process.

Technical Review 100

Technical Review Software Review Customer Social Media 100

YoungUpstarts

MARCH 20, 2018

Here are three easy steps that online business owners can take to win back customer trust in 2018: 1. Customers Demand SSL Reassurance. Boasting an SSL certificate is one of the easiest, yet most effective, ways to earn customer trust. Get Your Website SSL Certified Already! Google Rewards SSL Verification.

Customer 200

Customer Technical Review Security Internet 200

Version One Ventures

SEPTEMBER 19, 2012

Generally speaking, there are two ways (and only two ways) to scale a business to hit that $100 million threshold: Your business has a high Life Time Value (LTV) per user, giving you the freedom to spend a significant amount of money in customer acquisition. High LTV can usually be found in transactional or subscription businesses.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Both Sides of the Table

SEPTEMBER 17, 2013

Content can go viral – the highest quality stuff is shared. You can ask them to come and watch your videos at your owned & operated websites (O&O) where you can make higher margins as well as ask directly for more meaningful customer information such as Facebook connections, Twitter oAuths, email addresses and the like.

Video 339

Video Technical Review Distribution Aggregator 339

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

It’s often said that you shouldn’t talk about price during customer development interviews. This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo simple enough to be self-service). . $1/mo simple enough to be self-service). Think: GoDaddy).

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

YoungUpstarts

JUNE 21, 2013

This guide is intended to ensure that your small business doesn’t miss out on any of the customers who can be reached by a thorough marketing campaign: Digital. If you choose not to hire a professional web developer for your site design, consider some of the business websites that you have visited as a customer.

Marketing 153

Marketing Startup Technical Review Viral 153

Both Sides of the Table

DECEMBER 5, 2010

billion in annual subscription revenues not including advertising or eCommerce). Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere. They controlled distribution to the masses.

Social Network 318

Social Network Networking Internet Technical Review 318

YoungUpstarts

SEPTEMBER 15, 2011

The BBM SDK allows very unique social features to existing and new applications, including the ability to distribute and share applications virally through BB. We offer a variety of platform services, including advertising and payment services to help developers monetize their applications.

Developer 207

Developer Asia Thailand Singapore 207

The Next Web

DECEMBER 4, 2013

Locate your core customers, and prioritize your efforts to reach them where they are. With an innovative product in the consumer payment space, the company had viral-ready content. Its social media and editorial advertising strategy clearly put the product first. Starting out, you can’t hit every network and outlet full-force.

Social Media 158

Social Media Media Viral Startup 158

YoungUpstarts

JUNE 24, 2012

Right now there are opportunities for companies that want to make their presence visible, to reach customers in a different way and for customers who expect better service for their money. It’s far more complicated right now to keep a bad experience from hurting your business, viral marketing can fire back.

Social Media 231

Social Media Media Stock Clickthrough 231

crowdSPRING Blog

DECEMBER 15, 2010

Marketing and advertising require an investment of significant amounts of money and time. It’s no surprise that the cost of running the advertising itself is often smaller than the cost to produce that ad or marketing piece. The truth is that most advertising and marketing doesn’t work.

Lean 129

Lean Small Business Marketing Startup 129

VC Cafe

MARCH 16, 2025

In addition to search, shopping and customer support are changing too. Conversational commerce is rising with AI chatbots and voice assistants becoming integral to customer journeys. Personalisation is increasing across the board. Few free growth channels remain, and incumbents often own or clog the major avenues.

Technical Review 78

Technical Review B2C Generative AI IPO 78

YoungUpstarts

APRIL 21, 2013

Through rapid experimentation, short product development cycles, and rigorous measurements of the right metrics, they can ascertain what customers really want. Such direct experiences allows one to test critical “leap-of-faith” assumptions about what customers like and dislike.

Lean 193

Lean Technical Review North America Startup 193

The Next Web

OCTOBER 28, 2012

One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. Paid advertising channels follow the same pattern. has little to do with high quality and more to do with marketing, customer satisfaction and customer service.

Technical Review 150

Technical Review San Francisco Software Review Distribution 150

Both Sides of the Table

APRIL 11, 2011

I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. But of course we also focused on making content go viral. It is absolutely MVP of advertising. I guess this video won’t go viral, then!

Viral 354

Viral Video RSS Audio 354

ConversionXL

MAY 27, 2022

This value-based model bringing all the right customers to their yard is called demand generation. In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy. Like SEO, demand generation is a long game.

Demand 124

Demand B2B Distribution Channel 124

The Next Web

AUGUST 19, 2013

Step 1: Figure out the LTV (customer lifetime value). LTV is how much money you can make from an average customer during his or her purchasing lifetime with you. LTV is how much money you can make from an average customer during his or her purchasing lifetime with you. LTV ­ CAC = ROI. CAC is tricky.

Belarus 137

Belarus Viral Channel Startup 137

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Email marketing.

Lead Generation 365

Lead Generation Customer SEM Marketing 365

ConversionXL

NOVEMBER 28, 2022

At a time when more people are using ad blockers and paying for ad-free experiences, TikTokers are embracing advertising. What makes TikTok Ads different from other social media advertising platforms? TikTok advertising is the best way of capitalizing on this behavior. Ads are a natural part of the experience. In-Feed Ads 2.

Customer 102

Customer Viral Audience Campaign 102

The Startup Magazine

FEBRUARY 10, 2021

For instance, it can help you see what advertising and PR techniques you can apply to shine in your niche. Incentives help in attracting customers. It costs much less to build loyalty programs than to hunt for new customers. Loyalty programs are perks that bring customers back to your brand. Focus on Customer Experience.

Social Media 158

Social Media SEO Programming Technical Review 158

Startup Professionals Musings

MAY 27, 2016

Some business successes can be attributed to luck, timing, or available funding, but in this case most agree that Gary was simply a marketing genius and he created his own market through creative advertising, emotional appeal and exclusivity. Similarly, mentioning viral marketing without specifics won’t assure fundability.

Technical Review 134

Technical Review Intellectual Property Due Diligence Angel Investor 134

ReadWriteStart

APRIL 8, 2023

Customers will be even more comfortable with the introduction of voice commerce, another unicorn of the online shopping experience. Sustainability is the Queen In 2023, customers have become even more environmentally conscious, as recent statistics prove. TikTok and Influencers One viral video on TikTok can reach 1.5

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Hearpreneur

DECEMBER 28, 2022

I intend to release one study every three months, which I'll send to journalists in the hopes of generating viral attention on social media. I believe that if I can have one piece of content go viral every three months, not only will I be able to develop more links but also raise my brand's recognition. 7- Improve customer experience.

Social Media 127

Social Media Entrepreneur Retention Finance 127

mashable.com

JULY 10, 2012

Chris Andrasick, CEO of Tacit Knowledge , believes that the mom-and-pop advantage extends beyond customer loyalty, and that there is in fact a logistical advantage, as well. “Ads and offers will appear on other pages the potential customer is viewing.”. Image courtesy of iStockphoto , iPandastudio , logorilla.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

ConversionXL

APRIL 4, 2017

You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. Though, increasingly, you can target with great granularity (especially on social) and set up custom audiences to create a holistic full-funnel paid strategy. Paid Acquisition. billion searches per day and 1.2

Channel 118

Channel Marketing Viral SEO 118

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media.

Viral 228

Viral Marketing Startup Demand 228

ReadWriteStart

NOVEMBER 10, 2010

Today, brands are hiring social media specialists for customer support, crowdsourced product development, promotions and even leads generation. After all, virality often tends to be based on ideas that are new to the public. Two years ago, 93% of Americans believed companies should have a social media presence.

Social Media 134

Social Media Media Programming Viral 134

reidhoffman.org

NOVEMBER 12, 2013

But with so many investors still licking their wounds from the dot-com bust, many focused on proven business models, such as advertising or e-commerce. We are the leader in the professional domain with viral growth. This is mostly a mistake slide because customer slides are more appropriate for enterprise pitches.

Entrepreneur 111

Entrepreneur Viral Revenue Networking 111

Occam's Razor

FEBRUARY 3, 2014

Some use the display advertising options on YouTube, but are not sure what value those ads deliver (and how to think of them in context of web display ads or even TV). Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), It is a pure advertising platform (like every site on the world). They do TV?

Analytics 151

Analytics Marketing Audience Channel 151

ConversionXL

MARCH 6, 2019

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. Video content allows advertisers to tell a more complex story than text or images alone. are a big reason why Linkedin has become a popular, if expensive, platform for B2B advertisers. Stay on brand.

Video 129

Video B2B Technical Review Campaign 129

Agile VC

MAY 26, 2011

The market size for online advertising, e-commerce, and web premium services are 1/10th to 1/3rd the size they are today. We were post product and had viral growth, albeit at very small scale and still had to evangelize the concept of a vital coefficient w/ most investors. link] leehower. It was a pretty good valuation for the time.

Term Sheet 178

Term Sheet Silicon Valley Technical Review Social Network 178

Startup Professionals Musings

SEPTEMBER 2, 2012

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media.

Customer 250

Customer Marketing Viral Demand 250

crowdSPRING Blog

MAY 31, 2013

“When you ask customers to tell you what’s important, give them a blank sheet. Four Lean Advertising Campaigns That Went Viral | Harvard Business Review – [link]. 25 Awesome Fashion and Advertising Photography examples by Hartmut – Norenberg [link]. ” | by Seth Godin – [link].

Social Media 94

Social Media Small Business Design Media 94

Up and Running

JULY 10, 2017

To determine whether freemium is right for you, do the simple math: Figure out how many paying customers you need to run the company. If you charge every user $50 and spend $10K to pay the business bills, you need at least 200 customers to break even. In our example, it’s 20K non-paying customers.

Startup 110

Startup Non-Compete Viral Software Review 110