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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .

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PPC Basics Explained — PPC Management for Small Businesses

Up and Running

Because pay-per-click advertising (PPC) needs to be an option you consider in order to reach your customers and stay competitive online. In this article, we will cover what exactly PPC marketing entails, why PPC marketing is a beneficial tool for small businesses, and some PPC basics and best practices to get you started.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. Massive coverage on Twitter, Reddit, Fark & other relevant blogs as well as a Gold Cyber Lion advertising from Cannes. Optimizing PPC & Display Ads – Researching Your Target Market.

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27 Entrepreneurs Explain How Technology Will Affect Their Business Tomorrow

Hearpreneur

Software like customer relationship management (CRM) can help firms keep tabs on their customers' activity so they can better target their advertising and improve their sales. It’s definitely the most useful for finding pillar content topics when onboarding a new client, finding blog topics, and writing an outline for blogs.

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What Is PPC And How To Use It In Your Marketing Strategy

YoungUpstarts

It’s called PPC or Pay-Per-Click. What is PPC? Pay-Per-Click is a form of advertising strategy that allows you to only pay for ads when someone interacts (clicks) with them. How To Use PPC Effectively? Before investing in PPC advertising it’s important to set out goals and expectations for the campaign.

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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. Finding your target market for PPC and display ads. Don’t approach PPC with a “set it and forget it” attitude. Image source ). Acquisition focuses on how to grab attention in a very crowded content environment. By Gagan Mehra.

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What Integrated Marketing Looks Like Now

Duct Tape Marketing

Years ago, however, the concept of integration applied mainly to consistency in branding elements and a unified message in advertising, public relations and sales promotion. Your advertising builds on your content strategy to drive awareness. Your PPC campaigns drive conversion testing as well as content creation.