Publicity Stunts: When Good Ideas Go Bad
crowdSPRING Blog
MARCH 5, 2013
Back in 1896, executives at the Missouri, Kansas and Texas Railway were looking for a way to gin up some excitement, build awareness, and gain some customers who would be willing to buy tickets to Texas. The new town, named Crush, was built in short order, just for the purpose of having a place for the crash to happen. PR Destroyed It.
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