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Social Networking and Business Value

SoCal CTO

Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world? In 2005, Majid coauthored "Data Strategy" a book designed to help streamline information management within organizations.

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Integrating Creativity in Business

Duct Tape Marketing

In this episode of the Duct Tape Marketing Podcast , I interview Sarah Avenir, writer, researcher, and partner and CEO at &yet , a design and software consultancy that’s kind of hard to describe. Sarah speaks and gives workshops at conferences and for organizations like CreativeLive and the University of Pennsylvania.

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Start Up and Stay Up – How Small Businesses Survive & Thrive

The Startup Magazine

Since then it has grown to serve the tri-state New Jersey, Pennsylvania, and Delaware areas, but I still consider it a small business and my employees, more like a family. A website is not a passive form of advertising, like a billboard or business card. I started my Philadelphia area home appraising business in 2006.

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The myth of the brainstorming session: The best ideas don’t always come from meetings

The Next Web

From my experience working at an agency, as a designer, and at ooomf , coming up with ideas from a single brainstorming session like this one is usually not the most effective way. In the 1940s, advertising executive, Alex Osborn, was frustrated with his employees’ creative output and began experimenting with ways to improve it.

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Business Apologies: What You Should (and Shouldn’t) Do

ConversionXL

Pete Fader, Professor of Marketing at the University of Pennsylvania, shares why in his book Customer Centricity : Not all customers deserve your company’s best efforts. Whether it’s a bug, system flaw, or design mistake, it’s your duty to apologize to customers who’ve experienced it. What should you apologize for? Not everyone agrees.

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Tech Checkup: Cloud Technology Redefining the Dental Industry

The Startup Magazine

What that means: In one “real world” case, a Pennsylvania dental group realized on a Sunday that, due to an epic snowstorm, its offices would have to stay closed on Monday. Marketers always say that the best advertising is good word of mouth, and that has definitely been our experience. The Complete Cloud at Work. About the author.

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Incorporate Your Startup at the Right Time

mashable.com

View More » Dev & Design 5 Innovative Uses of an API [Mashable. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! work with the world’s leading pharmaceutical, bioscience, and medical device com. Kanye Wests Epic Hip Hop Opera "Runa.

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