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Need Great Talent? Use Public Relations To Hire The Best!

Rembrandt Communications

By using public relations , this can be a reality. Unlike advertising, you receive third-party credibility you simply can’t buy when you get a positive mention in the media. Public Relations Delivers Your Competitive Advantage. Develop as human beings? • Use Public Relations To Hire The Best!

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The Semantic Web Opens a New Age for Entrepreneurs

Startup Professionals Musings

A bigger step is a recent personal assistant startup, Maluuba , an Android-based Siri competitor, who just unveiled a new platform to provide app developers with a natural language processing API.

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10 C-Level Positions That Are Red Flags For Funding

Startup Professionals Musings

What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Unless your business is a religion, I don’t recommend it for a startup these days. Chief Sales Officer (VP Sales). Chief Risk Officer.

CTO Hire 252
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10 Job Titles Never Found in an Investable Startup

Startup Professionals Musings

What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Unless your business is a religion, I don’t recommend it for a startup these days. Chief Sales Officer (VP Sales). Chief Risk Officer.

CTO Hire 244
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Ten Executive Titles You Don’t Want in a Startup

Startup Professionals Musings

What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Unless your business is a religion, I don’t recommend it for a startup these days. Chief Sales Officer (VP Sales). Chief Risk Officer.

CTO Hire 227
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Lean Startups aren't Cheap Startups

Steve Blank

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. The Customer Development process (and the Lean Startup) is one way to do that.

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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

In the past, it was possible to achieve these goals through promotion and advertising. While some might have seen the backlash against Nike as a public relations nightmare, the company didn’t waver. Where does advertising fit into social media marketing? However, the rules of engagement are changing. image source ).